Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.
Five top Apple execs — including Tim Cook and Phil Schiller — unloaded $143 million AAPL shares as part of a 10b5-1 planned sale, according to a new report from Barron’s.
Cook sold 348,425 Apple shares for $35,250,297, while Schiller dropped 348,846 shares for $35,256,000.
Other Apple higher-ups who did the same include CFO Luca Maestri, who sold his entire direct holdings for $1,631,286; Jeffrey E. Williams, senior vice president of operations, who raked in $35,233,446; and Bruce D. Sewell, general counsel and senior vice president of legal and government affairs, who made $35,393,915 on the deal.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Apple sure is looking friendlier these days.
This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.
“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”
These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?
A few years back Seattle Rex had gone all out on a 17” MacBook Pro – spending approximately $4,500 on the then top-of-the-line machine ($5,100 including AppleCare). The particular MacBook Pro he bought turned out to be defective. The laptop’s Nvidia graphics processor started displaying symptoms of the defect shortly after his AppleCare expired. A few days later the laptop died completely – it wouldn’t even start up. At the time Rex’s laptop broke down the defect was a known and well-documented issue. Apple had even issued a tech note and was replacing defective models as they failed.
I had previously written the following short article in response to a reader’s question about their MagSafe power adapter. Although the recent class action settlement has seemingly resolved this particular issue, some readers might find it helpful to look at this article as a case study, which may offer some points relevant to other product defects.
“Hi Cult of Mac,
About four months ago I purchased a used 2007 MacBook Pro online from a seller on eBay. Two weeks ago I noticed the charger was discolored and looked like it had started to melt! I can now see the wires inside the cable near the base of where it connects to my MacBook Pro. I don’t think I caused any damage to the cable. I never purchased AppleCare. What should I do?”
With any luck, you’ve managed to get through Apple’s technical difficulties and order yourself a new iPhone 4S this morning. But what to do with your old iPhone? If you’re looking to sell it, here’s a reminder of four tips that will help you sell your old iPhone like a pro.