Amazon is beating Apple in the eBooks racket by using Apple’s own pricing strategy for music.
But Apple can still clobber Amazon by out-Appling not the iTunes pricing strategy, but the Apple marketing strategy: Create a vastly better user experience for both content creators and content consumers! Oh, and focus on audio.
How much interest is there in Apple’s World Wide Developer Conference?
Enough to stage an alternative free five-day conference with over 40 speakers and hands-on labs that WWDC attendees may want to check out for all the topics Apple isn’t likely to cover. For the second year running, AltWWDC will be hosting the have-nots (as in have no WWDC tickets) for a gathering cloned from the official conference.
Around 1,500 people have signed up, meaning, yeah, even free/freewheeling AltWWDC is technically “sold out.” No worries: if you don’t have a ticket, as long as there’s room to plant your laptop, you’re in.
Cult of Mac talked to Rob Elkin, a London-based software engineer and one of the four founders of AltWWDC about what constitutes an “alt” keynote breakfast, talks Apple doesn’t want you to hear and sponsors.