Apple Lost the eBooks Trial, But It Can Still Win the eBooks Market

By

3-shot

Amazon is beating Apple in the eBooks racket by using Apple’s own pricing strategy for music.

But Apple can still clobber Amazon by out-Appling not the iTunes pricing strategy, but the Apple marketing strategy: Create a vastly better user experience for both content creators and content consumers! Oh, and focus on audio.

Here’s how.

The Forgotten iOS Device: Why You Should Make Apps For Apple TV

appletv

SAN FRANCISCO, CA

Brad Smith wants to encourage developers to explore the final frontier: making apps for Apple TV.

Smith, director of engineering at RadiumOne, spoke at AltWWDC about facing the challenges for this new territory.

“I like to think of it as the forgotten iOS device,” Smith said, showing a slide of Tom Dickson, who has blended every device from the Cupertino company — with the exception of the Apple TV.

No WWDC Ticket? You’re In Good Company At AltWWDC [Interview]

Full house: last year's inaugural AltWWDC.
Full house: last year's inaugural AltWWDC.

How much interest is there in Apple’s World Wide Developer Conference?

Enough to stage an alternative free five-day conference with over 40 speakers and hands-on labs that WWDC attendees may want to check out for all the topics Apple isn’t likely to cover. For the second year running, AltWWDC will be hosting the have-nots (as in have no WWDC tickets) for a gathering cloned from the official conference.

Just a few blocks from Moscone Center at the San Francisco State downtown campus, devs from around the world will be hanging out and helping each other out. There will be a volunteer lab to tackle things like crash debugging as well as talks on game development and “marketing you won’t hate.”

Around 1,500 people have signed up, meaning, yeah, even free/freewheeling AltWWDC is technically “sold out.” No worries: if you don’t have a ticket, as long as there’s room to plant your laptop, you’re in.

Cult of Mac talked to Rob Elkin, a London-based software engineer and one of the four founders of AltWWDC about what constitutes an “alt” keynote breakfast, talks Apple doesn’t want you to hear  and sponsors.