I’ve written a lot about Apple’s ability to create new markets, which may be among its chief contributions to the world.
In several cases, from media players to multi-touch phones to tablets, others in the industry have tried to get a market going without success.Then Apple came along with a bold, killer information appliance and not only dominated the market, but created it.
I’ve notice a new trend lately: Now markets are being created based substantially on nothing more than the expectation that Apple will enter it with a killer product.
I’ve been exploring for months what the ultimate mobile setup would be — my laptop, tablet, phone and other mobile devices — and now I’m starting to put it together.
There’s no way around it: The Apple, Android and Windows fanboys are all going to hate my conclusions and barbeque my decisions.
Why? Because you’re expected to take sides, for some reason. You’re supposed to be an Apple fanboy and get all your stuff from Apple. Or you’re supposed to be an Apple hater, and denounce everything that the company does.
Objectivity and reason get buried under the vitriol.
I’m not out to help Apple or Google. I’m out to help myself, and get the best mobile experience I possibly can.
My conclusion is that as of right now, no one company can provide the best overall mobile experience by itself anymore — not even Apple. And neither can Google, Samsung or any other company.
So let’s start with the opinions, conclusions and decisions that are going to make the haters hate.
It’s not clear whether this deliberately cagey language is done to comply with the unconstitutional and illegal FISA requirements or whether Apple chose to hide this information for its own purposes, but I suspect the former, and I’ll tell you why.
But first, let’s look at Apple’s constrained, disingenuous statement.
I remember when I got my first computer, ever, at the age of 24. It was a Macintosh Performa 638CD, and it came with this sweet little 14.4 baud modem that was my entree to the whole of the internet, which really wasn’t that popular back then.
I remember finding this cool little icon on the Mac with a little hand-drawn person on it, called eWorld. Hmm, I wondered. What the heck was eWorld?
Clicking through, I found an adorable little electronic village, all in that hand-drawn, gentle style. Oh, this must be like Compuserve, or Prodigy, right?
Well, yes and no. The softer, gentler world of eWorld was only for Macs, and it was my favorite place to go. Never mind that it was kind of empty; it was beautiful and I loved it.
The eBook publishing price-fixing scandal raised its fugly head again this week when the US Justice Department filed documents in advance of the June 3 trial in New York.
Among those documents was a series of emails and documents in which eBook pricing strategy and tactics are discussed.
An email from late founder and CEO Steve Jobs to News Corporation’s James Murdoch got all the attention. (The email itself was harmless but parts of it printed out of context sounded vaguely conspiratorial and old-boys clubbish.)
To me, the scandal is buried in those emails and testimony records. We learned that Apple used its control over app approvals to exert pressure on companies for reasons totally unrelated to the apps.
But iPhones are still lacking some of the best innovations out there. This isn’t because Apple can’t innovate. It’s because Apple can’t share. Apple can’t play nice with others. Apple wants to control the user experience, even at the expense of the user.
Apple isn’t open.
This quality used to be a benefit because it prevented the platform from becoming an ugly, confusing, fragmented mess.
But in the past month, Apple’s lack of openness has become a serious problem.