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Apple’s recent quarterly earnings demonstrated insane success. As a result, failing companies like Sony and JC Penney have suddenly reorganized their missions to copy Apple.
Unfortunately, they will fail, because they don’t understand why Apple succeeds.
Every major tech company offers training and certification programs for their solutions, including Apple. For years, it’s been common advice to pursue certifications if you’re looking to get a job in IT for the first time or to if you want to move up the IT ladder. Certifications can sometimes make up for lack of on the job experience since they provide a way of measuring knowledge. If you expend the effort to pursue certifications for technologies that you use (or have used) on the job, it’s common wisdom that they’ll give you a leg up not just in getting a job but in negotiating your salary and benefits package.
Based on that wisdom it isn’t surprising that tech training programs with a goal of getting you certified are a big business. It doesn’t hurt that some US education loan programs, including those for returning veterans, can be used to finance training classes as an alternative to college. Yet a recent study shows that some IT certifications no longer equal success and higher pay. Does this mean certifications are worthless? Yes and no. The truth is that it often depends on the certification(s) in question. With iOS devices and Macs becoming business staples, the an obvious question is… are Apple’s certifications worth pursuing?
Apple is on the brink of becoming the poster child for worker abuse. Journalists and rights organizations are starting to draw attention to the enormous contrast between Apple’s quarterly billions in profits, and the desperate plight of abused workers in China.
And the closer you look, the uglier this issue gets. And it threatens to damage Apple’s long-term prospects for continued growth and success.
Here’s the problem, and also what Apple can do about it.
![How an iPad Helps Run a Therapist’s Office [Interview]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/01/marcos1.jpg)
Psychotherapist Marcos Quinones has got streamlining a one-man office down to a science.
Quinones, a former software developer, is a New York City-based cognitive behavioral therapist and licensed clinical social worker who runs his entire office on Apple gear.
He credits the iPad with making a big impact in the smooth running of his sole practice.
As part of our continuing series about businesses using the iPad, he shares a few key apps that help him process payments and help with patient records, saving time and money.
Comparing uprisings in the Middle East to what happens when a manager brings his or her own iPhone to work seems like a bit of a stretch, but IT executives say the effect has provoked a similar shake-up.
The people (read: employees) have brought about a groundswell of change in the corporate world by opting to bring-your-own-device (BYOD) and choosing their own apps. This has upended the “regime” of IT departments, who used to be able to control what devices employees used and what ran on them.
Apple’s most direct competitor in the future won’t be Microsoft or Google, but Amazon.com.
With the release of the Amazon Kindle Fire, Amazon.com declared war directly on Apple’s core business model, which is to sell integrated solutions for the consumption and creation of digital content.
Starting Thursday, Apple strikes back.
SAP's Bussman and his iPad at Appnation Enterprise. @Cultofmac.
Oliver Bussmann, CIO of SAP, makes an unlikely cheerleader for Apple’s iPad — but one who is bound to get noticed. (If you’re now picturing him in a varsity sweater shaking pom-poms, sorry).
But Bussmann is unabashedly enthusiastic about Apple’s magical tablet computer.
SAP deployed some 14,000 iPads to employees last year, making the stodgy German business management software colossal the second largest corporate iPad user worldwide. (Korea Telecom handed over 30,000 to its workers).
“It’s an exciting time. The line between consumer and corporate is fading and we’ve been aggressive in regards to the iPad,” he said. “There’s a huge opportunity to be in driver’s seat.”
So by now you may have heard that Nikon’s flagship pro D-SLR, the D4, is real and will be on the floors of CES. The new features of this new drool-worthy machine are numerous, but one that immediately caught my eye was its ability to be controlled remotely by an iPhone or iPad — wow! I don’t think anyone saw that coming.
A famous Apple campaign goes: “Here’s to the crazy ones.” Of course the crazy ones usually get institutionalized. And that’s exactly what has happened to Apple. It seems that in recent weeks, Apple has been or announced plans to be, institutionalized.
Apple, which represents the newest of the new, both aesthetically and technologically, is embracing the old. Here’s what I’m talking about.
![Porn, Lava and the Westboro Baptist Church: Most Bizarre Apple Moments of 2011 [Year in Review]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2011/12/westboro.jpg)
Westboro Baptist Church vs. Cupertino
We could subtitle this the “Steve Jobs” edition, his death in October gave rise to any number of oddball tributes and events. The most disturbing? The hatefulcrazy congregation of Westboro Baptist Church staged a series of protests in an attempt to mar Jobs memorials held in Apple’s home town on Oct. 19. The Kansas-based group announced via iPhone that they would stage a hate fest. True to form, they held up their nasty banners outside the Apple campus and at Cupertino High but were met with counter protesters determined not to let them ruin the day.
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