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Apple Lost the eBooks Trial, But It Can Still Win the eBooks Market

3-shotAmazon is beating Apple in the eBooks racket by using Apple’s own pricing strategy for music.

But Apple can still clobber Amazon by out-Appling not the iTunes pricing strategy, but the Apple marketing strategy: Create a vastly better user experience for both content creators and content consumers! Oh, and focus on audio.

Here’s how.

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Why the Apple iWatch and Google Glass Don’t Matter

thenewworld

The Apple iWatch and Google Glass are both coming soon, apparently.

We don’t have all the details on either product. And we can’t even be 100% sure that the Apple wristwatch is going to happen at all. But most knowledgeable tech fans are expecting both and looking forward to seeing, buying and using them.

Excitement is warranted. No, I mean serious, pure geek joy is definitely called for. But not because of the iWatch and Google Glass products themselves.

There’s a much, MUCH bigger reason to be excited. 

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Smiles, tears and iPads on first day of school

Picture 6

A few short months ago, we wondered whether the wee ones should be learning their ABCs with iPads.

The answer appears to be yes: Fall 2011 brings a bumper crop of U.S. preschools launching iPad programs. From Maine to Tennessee, kids are saying teary goodbyes to their parents and being greeted in schoolrooms with sympathetic teachers (we hope) and Apple’s magical device.

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iOS 5 Allows Users to Delete Music Directly From iPhone/iPad

iOS 5 Allows Users to Delete Music Directly From iPhone/iPad

“What? No way, that’s not my Enrique Iglesias track. How’d that get on my iPhone?” Have you ever had your musical tastes harshly criticized by a friend who’s browsing through the music library on your iPhone? Apple’s now enabled users to avoid those awkward moments of friends discovering your guilty pleasures by allowing you to delete songs from your iPhone or iPad.

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Archos Shows Off Pair of iPad-Challenging Tablets [CTIA]

Archos Shows Off Pair of iPad-Challenging Tablets [CTIA]

SAN FRANCISCO, MobileFocus, CTIA — Here at the CTIA mobile phone show, Archos is showing off a pair of brand new big-screen, low-cost tablets to challenge the iPad that have a secret weapon in the war against Apple – Adobe’s Flash.

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Top 5 Reasons To Jailbreak Your iPad

Top 5 Reasons To Jailbreak Your iPad

Some people are hesitant to jailbreak anything because they worry it will ruin their device. Think of jailbreaking as an addition to your device and not a substitution. Jailbreaking is the only way to unlock some awesome features on your iPad. Earlier this week I walked you through on how to jailbreak your iPad using the Spirit jailbreak. Now I will tell you why you should jailbreak your iPad.

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How To Jailbreak Your iPad [How To]

Spirit iPad Jailbreak

Yes, the iPad is good. But you haven’t seen the full potential of the iPad hardware until you jailbreak it.

Jailbreaking may seem like something your shady neighbor or geeky cousin does, but you can do it too!

I’ll walk you through the easy process of jailbreaking your iPad to unleash its full potential.

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Why the iPhone 4.0 Update Is a Very Big Deal (Hint: Apple v. Google)

Why the iPhone 4.0 Update Is a Very Big Deal (Hint: Apple v. Google)

OPINION: Steve Jobs saved the most important part of his iPhone 4.0 announcement today till last — the new in-app advertising system, called iAds.

The iAds system is important because it allows the App Store to create a completely self-sustaining app economy that is sealed off from the wider Web.

Tech guru Tim O’Reilly says the App Store is already becoming a rival to the web itself. The App Store, he says, is “the first real rival to the Web as today’s dominant consumer application platform.” Consumers will have no need to visit the web on their iPhones and iPads if they get everything they need from apps, which is bad news for companies like Google.

“This is a new phenomenon,” Jobs said about apps at today’s presentation. This is the first time this kind of thing has ever existed. We never had that on the desktop, so search was the only way to find a lot of things.”

The App Store economy is already pretty well developed. There is the app purchase mechanism itself through iTunes, and in-app purchases, which allow consumers to buy stuff from inside apps themselves. But there was a big hole: advertising. Ads are already a big part of the app economy, but clicking on them typically takes consumers out of the app and into the browser, an experience Steve Jobs describes as jolting.

But now Apple has built a sophisticated ad-serving mechaninsm right into the iPhone (and iPad, natch), which will make the App ecosystem like AOL in the early days —  a walled garden. And one that has it’s own economy: in-app purchases, and now in-app advertising. There will be no need to go to the wider web anymore — and that cuts out Google.

“What’s happening is that people are spending a lot of time in apps,” Jobs said today. “They’re using apps to get to data on the internet, rather than a generalized search.”

No wonder Apple and Google are at war. Google swooped in a bought AdMob just to keep it out of Apple’s hands (so Apple snapped up Quattro instead). Of course, Google isn’t on the ropes yet. Android is Google’s attempt to keep it relevant in mobile, and so far it’s holding its own against the iPhone.

But if early numbers are any indication, the iPad is going to be an iPhone-sized hit. Combine the iPad, iPhone and iPod touch, and that’s a lot of mobile devices in Apple’s walled garden.

Enabling and adding to the Bookmarks Bar in Safari for iPad [How To]

How to add the Bookmarks Bar in Safari for iPad

By having an iPad, you now have the internet in your hands (and probably on your couch), at least according to Steve Jobs. But are you wishing you had a bookmarks bar like in regular Safari? After reading this quick guide you soon will.

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Email on the iPad: The Good, the Bad and the Ugly

Email.

Email has never been so sexy.

With the release of the iPad, we have yet one more way to access our email. While the look and feel of the Mail app for iPad is good, let’s dig a little deeper into what’s good, what’s bad and what’s ugly (Hint: Gmail and saving messages).

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