Lots of people want iPads, right? Well Téa Smith, 32, wants to meet men. So if you introduce her to her future husband, she’ll hook you up with Apple’s magical device.
Smith, a self-described “guerilla marketing consultant,” from Perth, Australia first tweeted a half-joking offer for “an iPad or $500 to the person who sets me up with the person I marry. GO, power of social media.”
Apple has provided us with some of the best ads ever created. The Mac vs PC Campaign ads have been some of the most memorably entertaining advertisements to grace the television. Unfortunately Apple pulled the plug on the fun banter between Mac (Justin Long) and PC (John Hodgman) last year. However, should you feel so inclined to walk down memory lane with the plethora of Mac vs PC advertisements, Adweek has compiled all 66 ads for your viewing pleasure. They’ve even got them ordered out chronologically.
Skobbler, makers of Forever Map, a cool 99¢ navigation app for iOS devices is giving away an iPad2 on Monday so you have a small window of time to squeek through and snag your chance.
All you have to do is “Like” Skobbler’s Facebook page and “Like” one of its daily status updates between March 29 and April 4 to be entered in their drawing.
The rules are unclear whether that means you have to “Like” a daily status update for each day between 3/29-4/4 or if it’s OK to “Like” just a single status update during that timeframe, but it couldn’t hurt to get happy with the “Like” buttons. The folks at Facebook seem to enjoy and how else are you going to get an iPad2 these days?
It’s almost too easy to make a parody video of Apple and its products these days. The company follows an easily discernible regularity in its product launches and despite growing popularity and marketshare for all of its products over the last decade, Apple’s “image” is tagged with the weight of a certain “hipster cred” that tends to make for easy pickings when it comes to ridicule.
Director Dan Dobi and writer Steve Rogowski skate pretty close to several uncomfortable lines in this one, however, which, presumably is intentional.
After all, parody and sarcasm are about getting people talking, right?
Hugh Hefner, founder of the Grandaddy of all girlie mags, Playboy, tweeted Tuesday evening that an “uncensored” Playboy is coming to iPad.
Given that the Playboy website’s metadata “description” reads: “Nude girls, hot girls, naked women and sexy pics with nude girls as well as videos of hot girls posing nude or in sexy positions celebrating girls and women …” — Hef’s tweet would appear to be in direct contradiction of Apple’s prohibition against sexually provocative material in apps designed to run on iOS devices.
Maybe Hef knows something we don’t know; perhaps he’s just hoping to take advantage of Steve Jobs being on medical leave. Or maybe Hef is just a little more hip to the buzz generating capabilities of Twitter than an 84 year-old guy ought to be.
Details may remain sketchy on the special event T-Mobile has scheduled for sometime in the coming weeks but the #4 carrier in the US wasted no time cranking up a new ad that riffs on the old “upstarts are cool – Big Guys are stodgy” meme that Apple has used for years to poke fun at Microsoft.
The ad should start running on US television networks next week, according to a report at TechCrunch.
When WIRED rolled out its first iPad edition, the publisher sold more than 100,000 copies. Everyone proclaimed the arrival of the electronic magazine at last.
Vanity Fair, GQ and Glamour also enjoyed healthy rollouts, though nothing near the WIRED debut.
But after initial success, iPad magazines are suddenly taking a dive. WIRED sales of subsequent editions have tanked to 22,000 and 23,000 for October and November, respectively. Other magazines have seen approximate 20% drops. Specifically, Vanity Fair dropped from 10,500 to 8,700 downloads; GQ from 13,000 to 11,000; Glamour from 4,301 to 2,775.
If iPad and electronic magazines are to gradually replace print, they’ve got to grow circulations, not shrink them. And they’ve got to at least do better than my Twitter feed.
Electronic magazine sales in general, and iPad sales in particular, will fail under the existing model.
Thanks to the number-crunchers and graphics staff at Mobclix we see a nice representation of iPhone’s participation in the Great Holiday Recovery of 2010.
Consumers’ credit-card spending returned to “pre-recession levels” this year on Black Friday (the day after Thanksgiving), traditionally considered the start of the Holiday Shopping season, and overall spending activity saw double-digit increases over 2009.
As reported earlier this week by First Data, overall consumer spending activity at the shopping season’s kickoff has much improved over last year, sparked by aggressive marketing that lured value-conscious consumers to post a 10.1% increase in transaction volume — and it looks like Apple iPhone users played a large role in hitting that number.
Interestingly, the consumer electronics category fared poorly and was down -6.7% compared to last year. The First Data report speculated that consumers may be holding out for lower prices on electronics later in the holiday season.
Adam Gadahn as "PC" and Anwar al-Awlaki as a "Mac."
Those iconic “Get a Mac” ads were recently used by an intelligence analyst to explain the emerging styles of two of al-Qaida’s American recruits.
At a classified intelligence conference outside Washington, the audience laughed and applauded when American al-Qaida members Adam Gadahn and Anwar al-Awlaki were swapped in for PC John Hodgman and Mac Justin Long in an Apple commercial.
Other analysts agreed that the award-winning ads featuring an uncool PC and a laid-back, charismatic Mac are apt characterizations of the two high-ranking American al-Qaida media strategists.