Skype’s latest ad is all about the Mac. Photo: Microsoft
Microsoft’s been doing a stellar job promoting Apple lately, securing placement of its “iPad-like tablets” on CNN and the NFL. But it looks like Redmond has decided to give up and start pushing Apple products.
Microsoft published an ad on Facebook today that highlighted Skype’s ability to keep people in sync, but the real headliner is a huge orchestra of MacBooks — and there’s not a PC in sight.
The ad features a photo of a conductor in New York City’s Bryant Park, surrounded by an array of 11 MacBooks connected to the city’s celebrated subway musicians. Microsoft’s ad comes with the tagline, “The world’s first digital orchestra stays in sync with Skype,” but it looks like the MacBooks and iPhones (as well as the musicians using them) steal the show.
Microsoft has been taking so many shots at Apple as of late that you could be forgiven for thinking we’ve slipped back through a wormhole to 1996. This tendency doesn’t show any signs of slowing down, either, if you go on Microsoft’s latest ad.
Called “Let’s dance,” the ad compares Lenovo’s Yoga 3 Pro convertible laptop to Apple’s MacBook Air, showing them side-by-side and comparing them on size and features. And, wouldn’t you know it, Microsoft’s preferred option comes out on top.
We all know that Apple’s advertising is a cut above the competition, but sometimes Cupertino’s competitors stoop so low that all you can do is just shake your head in embarrassment.
That’s certainly the way I feel about Toshiba’s racist new ads. Released in Croatia, they feature a couple of slanted tablets that have been placed to look like squinty eyes, just like the way Asians have been stereotypically portrayed in Western media for centuries. Face palm!
Amongst Cupertino’s many other accomplishments, you can now chalk up Emmy Award Winner. Apple has just won the Most Outstanding Commercial of the Year award for its wonderful iPhone 5s ad, “Misunderstood.”
This sounds like what people who don’t live in California think people here do on dates: take a stroll around the Apple retail store in Palo Alto, then have some sushi and a little conversation.
Except that this isn’t a date, it’s the meeting of two businessmen. The Wall Street Journal recounts how Peter Bell decided to court iAd chief Andy Miller away from Apple in an afternoon they spent hanging out together.
The violations of Apple’s verboten on third-party iPad giveaways just keep getting better: it seems there’s now a push to incite women to strip in support of Prime Minister Vladimir Putin’s presidential bid.
The Telegraph reports that there’s a group of lovely young Putin backers bearing their fronts and other bits to earn him votes.