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MacBook orchestra steals the spotlight in Microsoft’s latest ad

Skype's latest ad is all about the Mac. Photo: Microsoft

Skype’s latest ad is all about the Mac. Photo: Microsoft

Microsoft’s been doing a stellar job promoting Apple lately, securing placement of its “iPad-like tablets” on CNN and the NFL. But it looks like Redmond has decided to give up and start pushing Apple products.

Microsoft published an ad on Facebook today that highlighted Skype’s ability to keep people in sync, but the real headliner is a huge orchestra of MacBooks — and there’s not a PC in sight.

The ad features a photo of a conductor in New York City’s Bryant Park, surrounded by an array of 11 MacBooks connected to the city’s celebrated subway musicians. Microsoft’s ad comes with the tagline, “The world’s first digital orchestra stays in sync with Skype,” but it looks like the MacBooks and iPhones (as well as the musicians using them) steal the show.

Watch the MacBook orchestra’s performance below.

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Microsoft’s latest ad goes hard on the MacBook Air

Microsoft’s latest ad goes hard on the MacBook Air

Microsoft has been taking so many shots at Apple as of late that you could be forgiven for thinking we’ve slipped back through a wormhole to 1996. This tendency doesn’t show any signs of slowing down, either, if you go on Microsoft’s latest ad.

Called “Let’s dance,” the ad compares Lenovo’s Yoga 3 Pro convertible laptop to Apple’s MacBook Air, showing them side-by-side and comparing them on size and features. And, wouldn’t you know it, Microsoft’s preferred option comes out on top.

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Toshiba’s racist new ads star squinty-eyed Japanese tablets

Not cool, Toshiba.

Not cool, Toshiba.

We all know that Apple’s advertising is a cut above the competition, but sometimes Cupertino’s competitors stoop so low that all you can do is just shake your head in embarrassment.

That’s certainly the way I feel about Toshiba’s racist new ads. Released in Croatia, they feature a couple of slanted tablets that have been placed to look like squinty eyes, just like the way Asians have been stereotypically portrayed in Western media for centuries. Face palm!

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Apple wins an Emmy

Screen Shot 2014-08-17 at 9.18.48 PM

Amongst Cupertino’s many other accomplishments, you can now chalk up Emmy Award Winner. Apple has just won the Most Outstanding Commercial of the Year award for its wonderful iPhone 5s ad, “Misunderstood.”

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No, Apple Doesn’t Suck At Peddling Ads

iads

A really great article published in Advertising Age this week by data specialist Kate Kaye about Apple and Amazon said (to paraphrase Breaking Bad’s Saul Goodman): “You two suck at peddling ads. Period.”

Well, that’s what Madison Avenue thinks, anyway, according to the piece. Here’s why Madison Avenue is wrong.

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Alltop For iPad Is Best Avoided

When it's not telling you about spline reticulation, Alltop for iPad annoys you with error messages

Alltop, you may already know, is a web news aggregator from serial lame-e-preneur Guy Kawasaki. Now, this questionably-useful service has been ported to the iPad as an app. And it’s even worse.

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Forget Elvis: Steve Jobs Impersonators Take Center Stage [Video]

http://www.youtube.com/watch?v=3xfXIPJBUY8

It looks as if just about every expat in Asia with a black turtleneck and some specs is working as a Steve Jobs impersonator.

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Adam Bell “Courted” New Position with Apple Store Visit

Adam Bell “Courted” New Position with Apple Store Visit

This sounds like what people who don’t live in California think people here do on dates:  take a stroll around the Apple retail store in Palo Alto, then have some sushi and a little conversation.

Except that this isn’t a date, it’s the meeting of two businessmen. The Wall Street Journal recounts how Peter Bell decided to court iAd chief Andy Miller away from Apple in an afternoon they spent hanging out together.

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Strip to Support Putin for President, Win an iPad 2?

Strip to Support Putin for President, Win an iPad 2?

The violations of Apple’s verboten on third-party iPad giveaways just keep getting better: it seems  there’s now a push to incite women to strip in support of Prime Minister Vladimir Putin’s presidential bid.

The Telegraph reports that there’s a group of lovely young Putin backers bearing their fronts and other bits to earn him votes.

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“Laptop Hunter” Agency Behind Bus Stop Ads that Charge iPhones, iPods

“Laptop Hunter” Agency Behind Bus Stop Ads that Charge iPhones, iPods
Vitamin Water may be the 2011 equivalent of snake oil, but now those bus shelter ads have got some actual juice: you can hook up your iPhone or iPod to charge on the go.

The ads featuring USB ports will be rolled out in Boston, Chicago, New York and Los Angeles. They are the brainchild of Crispin Porter + Bogusky — the same Mac-happy guys behind Microsoft’s “Laptop Hunters”  campaign.

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