Case-Mate’s ‘Recession Case’: Is Cardboard The New Cool?
11:39 am, September 17th, 2009, Ed Sutherland
Tired of wrapping your iPhone in titanium? Looking for something a bit more ‘real’ when it comes to cases? Well, you can’t get more ordinary than some cardboard and a Sharpie-looking typeface. That’s the concept behind Case-Mate’s “recession case.”
“The recession case lets you keep cash in your pocket without sacrificing on unique design for your beloved iPhone,” the company announced. The case costs $0.99 individually or a “bailout bundle”of 10 cardboard cases for $7.99.
The cases also can be personalized using a “Sharpie” font.
While Case-Mate offers free shipping, the design looks very similar to CD mailers. To overcome the confusion, Case-Mate also offers a humorous FAQ, answering questions such as can the cases be used to microwave pizza? (The answer: sure, but the company won’t guarantee the pie’s quality.)
While interesting, the “recession case” is not the first time people have sold ordinary-looking wrappers for their Apple gear. We’ve written about a MacBook case that could be mistaken (except the deliberate typos) for a discarded newspaper. An old FedEx envelope is another option for Gadget Lab’s Charlie Sorrel.
Just recently, we wrote about another unique use for cardboard – this one costing nada. A French industrial designer created a do-it-yourself iPhone dock out of card stock and released a template.
Posted by Ed Sutherland in News | Comment on this article
Yeah, it’s $.99 but how many of these will you go through during the life of the phone. I’d rather get a sturdy case that’s not going to get destroyed in my pocket and doesn’t have sharp corners.
Two thumbs up for easy recycling though!
Jason Byfield, on September 17th, 2009 at 5:23 pm