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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

BREAKING: Fire at Apple Campus in Cupertino

Applefire
Image copyright ABC-7 KGO

SAN FRANCISCO — Multiple Bay Area news outlets report that an Apple research and development facility located at 20605 Valley Green Drive in Cupertino was set ablaze late Tuesday night, with NBC affiliate KTVU blaming a malfunctioning air conditioning unit.

Given that this was an Apple R&D facility, it’s naturally operated nearly 24 hours a day, and at least 100 Apple employees were forced to evacuate the building in the three-alarm fire. Also given that this is Apple we’re talking about, no one has any idea what these folks were working on. As of 12:30 a.m. Pacific Wednesday morning, Santa Clara County firefighters report that they expected another hour before they could put out the blaze completely.

See the Jump for a map of the fire relative to Apple’s headquarters in Cupertino (basically, it was across the street).


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About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

11 comments

    [...] Det har brutt ut brann i en bygning på Apples hovedkvarter-campus i Cupertino, California. Ingen detaljer utover tidspunktet er kjent. Brannen startet i halv elleve-tiden på kvelden lokal tid, på et tidspunkt da det sannsynligvis er færre ansatte på jobb. Vi får håpe at ingen laboratorier og F&U-fasiliteter er berørt eller at noen har kommet til skade. Via MacLife Oppdatering: Det viser seg at brannen befinner seg i en av Apples F&U-bygninger, og at brannens opphav var svikt i et ventilasjonsanlegg. Det kan virke som om brannen er under kontroll. Se også CultOfMac [...]

    [...] in Cupertino!!! R and D Department goes up in flame.. Powerbook G5 to blame? :P :P Cult of Mac: News and analysis for the Mac, iPod and iPhone communities Blog Archive BREAKING: Fire … a. __________________ Name Already Taken Podcaster | MacTalk Podcaster | Twitter: the fail [...]

    I heard that building has to do with IT newtworks, no RD work there!!

    [...] in Cupertino!!! R and D Department goes up in flames.. Powerbook G5 to blame? :P :P Cult of Mac: News and analysis for the Mac, iPod and iPhone communities Blog Archive BREAKING: Fire … a. __________________ Name Already Taken Podcaster | MacTalk Podcaster | Twitter: the fail [...]

    Women reporter name is “Lisa”…!!

    [...] CultOfMac berichtet gab es gestern wohl ein kleines Feuer in Cupertino. Nähere Details dazu hier. Share on Social [...]

    [...] Fire contained at Apple headquarters [ABC via Cult of Mac] [...]

    Batteries, it had to be batteries. :)

    Actually, all the articles keep referring to it as R&D or IT. Actually the building houses the management and creative offices for AppleCare. The fire took place above the management offices and the works who create and maintain the Support part of Apple’s website: http://www.apple.com/support. But since they use Akamai for redundancy, you won’t experience any in site access.

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