Top stories

A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
The first ever MacHeist Nano won’t cost you a penny. You can download, without charge, fully licensed copies of ShoveBox, WriteRoom, Twitterific, TinyGrab, and Hordes of Orcs. If 500,000 people take part (which I think is a pretty safe [...]

Getting More iPhone Home Screens – And Keeping Them

A couple of weeks back, I wrote Temporarily Get More iPhone Home Screens Via Cunning Bug Exploit, but had heard staying away from the iTunes Applications tab within my iPhone was probably a Very Good Idea. Reader Larry Pressnell noted that since the most recent iTunes update, his extra screens have been accessible in iTunes.
Since [...]

Cult of Mac Favorite: MobileStacks Is the Best Reason To Jailbreak. Period.

I really like Stacks on my Mac. Stacks makes it fast and easy to find files, folders and apps right from the Dock. It makes managing a Mac pretty slick with all sorts of little UI tricks. That’s why I recently gave MobileStack a go on my jailbroken iPhone.
I must say that it lives up to the [...]

Gallery: Behind the Scenes From Two Classic Apple TV Ads

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare [...]

BMO Cuts Apple Target Price Due To ‘Weak Economy’

Just days before Apple is to present its fourth quarter numbers, another analyst is trimming its revenue estimates. BMO Capital’s Keith Bachman said Thursday “the weak economy has started to take a toll on Apple’s system’s business.”

Bachman lowered the target price for Apple shares to $180 from $190.

Read more about the target cut and how other analyst appear to agree after this jump.

Bachman now expects Apple’s fourth quarter, which ends Sept. 30, to reach $7.88 billion, down from $8.03 billion previously projected. The BMO analyst said Apple will earn $40 billion in 2009, down from $40.6 billion earlier estimated.

A day earlier, ThinkEquity analyst Vijay Rakesh lowered his Apple share price target to $170 from $200. Rakesh also cut to $7.8 billion his estimate for next week’s numbers, a slight drop from a previous $7.9 billion fourth quarter projection.

Like Rakesh, Bachman pointed to an economy going south hurting Mac sales. Apple will have sold 2.71 million Macs during the fourth quarter, falling from 2.86 million units previously expected. Those lower projections carry over into the next fiscal year with Bachman expected Apple will sell 12 million Macs for 2009, a drop from 12.6 million earlier projected.

The more conservative sales projection echos Rakesh’s report which cited a move by consumers away from more expensive MacBooks and towards low-cost “netbooks” from PC makers.

Bachman offered two positive areas for Apple: the iPhone and lower component prices. The BMO analyst increased his expections for iPhone sales to 5 million units, up from 4.1 million phones. Bachman predicted Apple will sell 23.4 million iPhones in 2009.

The new estimate mirrors that of Piper Jaffray’s Gene Munster who earlier this week upped his iPhone sales projection to 5 million from 4.1 million units. Munster cited increased confidence Apple would beat Wall Street estimates.

The BMO Apple watcher also said Thursday low parts prices will help push Apple’s margin to 32 percent from 31.5 percent.

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

Email the author | Read more posts by Ed Sutherland.

Comments are closed.