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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Blurb: The Latest Word in Desktop Publishing

Have you ever designed and ordered a book using Apple’s iPhoto book publishing tool? I have, and they are nice. The quality is quite good and the pricing seems fair value – they make great commemorative gifts and keepsakes. But Apple’s not really in the publishing business. Through iPhoto your options are somewhat limited and somewhat photo-centric, all of which is as it should be.

But say you’ve got a publishing idea that doesn’t fit one of Apple’s iPhoto templates and, well, gosh darn it, also doesn’t seem to be getting much interest from any of the few publishers remaining in the business of making and distributing books. There’s always the so-called “vanity press” – but what if you could just design it and print it on your own?

Well, you can. With free software from Blurb you can write, design and print your own books and sell them online. Books can be up to 440 pages long and come in a variety of sizes in both hardback and softcover, at prices that make you wonder why it’s so hard to make money in the publishing business.

Blurb’s BookSmart software for Mac (cross-platform compatible with Windows) features a ton of professionally designed layouts or lets you create from scratch, integrates seamlessly with iPhoto, lets you import from online sources such as Flickr and Picasa, and supports all of your own fonts in a variety of sizes and text styles.

When you’re done creating, you can sell your masterpiece online in the Blurb Bookstore and keep 100% of the markup.

Blurb may not save the publishing industry the way iTunes saved the music industry, but it’s nice to know you can be a Paperback Writer for just $4.95.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

3 comments

    Wow, wake up and smell the self-published coffee, CoM! ;)

    Blurb’s been around for several years now and I’ve used them for quite a few personal photobooks. Their software is simply fantastic, highly flexible, customisable, and easy to use, and the online component of the process is also very slick. However, I have to say I don’t recommend them to my friends any more as I’m afraid in my experience the great value prices on their site were reflected (in my case) by the long term (and in some cases short term, as in from the moment I opened it) poor quality of the construction.

    Although in fairness I’ve not used them in the last 6 months so a lot could have changed, their bindings in books that are over a few hundred pages in length, especially hard-backed books, are simply awful. They are all glued, never stitched, and the glue is the kind that cracks and breaks after being opened and shut a few times. I had hardbacked books of around 300 pages arrive in that condition, with chunks of pages glued in wonky or even already falling out. Different reprints of the same hardbacked book with soft cover sleeve (sent by Blurb to replace poor quality copies) arrived displaying significantly different tones of magenta in the colours of said sleeve. Blurb acknowledged this as differences in the printing process from printer to printer, depending on where my book ended up being sent to for production.

    In the end the only satisfactory product I had from them was a series of sub-100 page softback books. They hold together well and haven’t shown signs of peeling covers or cracking glue, but then they’re not flicked through that much.

    To be fair to Blurb they were absolutely swamped with complaints from European customers (where the bulk of the problem seemed to be) and they were apparently tackling it head on at their European printers, but I’d still be extremely wary allowing books to go straight to a customer from Blurb which is a real shame as the software is absolutely wonderful, as is the ordering experience itself. And when the books are glued correctly, they look great!

    “at prices that make you wonder why it’s so hard to make money in the publishing business.”

    What costs so much for the publishing business is finding something worthwhile to publish. Worthwhile as in, making us a profit after paying everyone it takes to find worthwhile stuff and the overhead that goes along with having those people.

    The actual printing is the easy part.

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