Bing App for iPhone: Smart Move or Wishful Thinking?
5:42 am, December 16th, 2009, Nicole Martinelli

Microsoft just launched an app for its search engine Bing for iPhone.
Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.
Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.
Wishful thinking? Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.
Any Bing aficionados out there planning to download the app?
I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back. Haven’t bothered since.
Posted by Nicole Martinelli in News, iPhone, iPhone Apps | Comment on this article
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“it didn’t blow my hair back”
You’ll be wanting a hairdryer for that, not a search engine!
Craig Grannell, on December 16th, 2009 at 6:23 am
There I go with my unrealistic expectations =) Though I do remember when Google first came out, it was pretty exciting, though perhaps not coiffeur-moving…
Nicole Martinelli, on December 16th, 2009 at 7:15 am
I will certainly give this “decision engine” a try. Lately, I haven’t been able to make my mind up about anything. Just today I couldn’t decide what to eat for lunch.
Pete, on December 16th, 2009 at 7:32 am
Ummmm…….Is it better than the web page? How? Why would one use this app instead of the web page? Is it different at all?
Is this article a review or a mere announcement?
iGenius, on December 16th, 2009 at 7:51 am
The web browser version of Bing is…. unimpressive and kinda ugly. But this iPhone Bing interface actually looks… clean and decent. I’d give it a try.
Ray Steinbeck, on December 16th, 2009 at 1:08 pm
I would definitely use it for searching for items online if it gave links to Bing Cashback. I have used that for many high dollar purchases.
Michael, on December 16th, 2009 at 2:43 pm
Microsoft should pay me for using its apps. Nothing is gratis, especially from Microsoft.
IcyFog, on December 16th, 2009 at 3:04 pm
Bing is already at 10% market share and growing. They will eat Yahoo’s lunch and be at 25% by 2011. Then it will be game-on with Google. The rate of innovation coming from MSFT is getting to scary good these days.
ArrowSmith, on December 25th, 2009 at 8:13 pm