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Mike Elgan Mike Elgan writes about technology and culture for a wide variety of publications. Follow Mike on Google+, Facebook and Twitter.

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Apple’s eBooks Tragedy Reads Like Shakespeare

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Apple was found guilty in July of conspiring with publishers to fix the price of eBooks. As punishment, Apple must delete existing contracts with publishers and negotiate new ones, one at a time to avoid new conspiracy. The government is also pushing for Apple to let Amazon and others sell their books from Apple’s iPhones and iPads.

The whole story is framed like this: Apple and publishers are the bad guys, conspiring against victim Amazon to screw readers out of reasonably priced eBooks. So government, the hero, steps in and sets it right. Everyone lives happily every after.

It sounds like a bad fairy tale. Unfortunately, the true story that nobody is telling is actually something of a Shakespearean tragedy.

Here’s the true and tragic story of how Apple ended up helping Amazon become the Mother of All Monopolies. Apple’s eBooks Tragedy Reads Like Shakespeare

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STFU, Critics! Apple’s Spaceship Campus Is Pure Awesome!

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Apple is still moving forward to build its $5 billion, 176-acre campus Cupertino “spaceship” Campus 2 headquarters, expected to open in three years.

Critics have been attacking it since Steve Jobs first proposed it to the Cupertino City Council.

And since that poignant moment, which was Jobs’s last public appearance, the campus project has evolved and changed and, as I write this, the old HP buildings on the property are being demolished.

Here’s what we know about the spaceship campus so far, and also what the critics have been saying. 

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How Apple Can Leapfrog the Moto X

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The most vocal and active iPhone and Android fans scoff at the notion that Moto X is the new iPhone. But it’s true.

The iPhone used to represent the most elegant, innovative and fun-to-use smartphone for everybody. That status has now been taken by Motorola’s new “Google phone,” the Moto X.

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Brace Yourselves, Ashton Kutcher’s ‘Jobs’ Movie Is Finally Shipping Next Week!

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The new Jobs movie hits Friday, August 16th in theaters. And it’s not going to be pretty.

The movie covers the life of the late Apple co-founder and CEO from 1971, before the founding of Apple, to 2001, when Jobs announces the iPod, thus setting the company on the path to glory and dominance.

You’re going to hate the movie. Here’s why. 

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The 6 Ways Apple Should Copy Google

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Image credit: Brian L. Frank/WIRED

It feels like Apple is falling way behind. But I don’t think that’s true.

I believe Apple puts enormous brain power and good judgement into envisioning the Next Big Thing. It takes them a long time to get it to market. But once it’s there, they iterate to perfect the original vision.

In the year or two after Apple launches an iPhone or an iPad, everybody falsely believes Apple can do nothing wrong.

But then, as we get further away from the last launch and closer to the next one, everybody falsely believes Apple can do nothing right.

Completely separate and unrelated to false perceptions about Apple, Google lately has been on fire. And lately they’ve been kicking butt not only in their traditional role of algorithm-based Internet services, but also in Apple’s sandboxes—namely design and hardware.

Apple has never been the kind of company that copies out of a lack of vision. Nor have they avoided copying.

What’s great about Apple is that they develop an ultra-clear vision about how to maximize the user experience, then they make that experience happen regardless of whether the solutions have to be invented, copied or—most commonly—Apple’s own unique spin on something invented elsewhere.

There are many ways in which Apple should not copy Google. But there are six ways Apple should copy Google and, in doing so, make Apple a better company with better products.

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Apple Now Creates Markets Before It Even Enters Them

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I’ve written a lot about Apple’s ability to create new markets, which may be among its chief contributions to the world.

In several cases, from media players to multi-touch phones to tablets, others in the industry have tried to get a market going without success.Then Apple came along with a bold, killer information appliance and not only dominated the market, but created it.

I’ve notice a new trend lately: Now markets are being created based substantially on nothing more than the expectation that Apple will enter it with a killer product.

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Apple’s TV Won’t Be a TV

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The people who believe Apple will sell a TV set are right. And the people who believe Apple won’t sell a TV set are also right. Here’s why.

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Apple Pursuing 55 & 65-inch Ultra HDTV Panels From LG [Rumor]

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Take it with a grain of salt, but Digitimes is reporting that Apple is looking to make a deal with either LG or Sharp to manufacture 55- and/or 65-inch Ultra HD TV panels for a future Apple TV set. “Apple is still testing the technology and has yet to finalize its orders with LG,” according to the report.

Moon-Themed iPhone Shell Is Made Out of Concrete

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The Korean studios Posh Craft and Realize have recently collaborated on designing a shell for the iPhone 5 called the Luna iPhone Skin.

The skin is actually made out of semi-flexible concrete, and each has crater patterns that are unique — no two are alike.

The skin will go on sale soon, according to the company, at a yet-undisclosed price.

Why Samsung Is Creeping Me Out

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Samsung is a great company that makes great products. But its over-the-top Apple obsession and weird marketing ideas are really starting to creep me out.

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