March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”
The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.
March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.
After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.
March 2, 1987: Three years after releasing the original Macintosh 128K, Apple launches a proper sequel, the almighty Macintosh II.
Although four Mac models already have been released, the definitive, full-number name of the Macintosh II makes clear that this is a major upgrade for the product line. With a massive hardware boost, optional color display (!) and a new open architecture, it does not disappoint!
March 1, 1991: Apple introduces the Apple IIe Card, a $199 peripheral that lets users turn Macs into fully functioning Apple IIe computers.
The ability to emulate the popular Apple IIe on a Mac brings Apple’s two operating systems side by side for the first time. While not quite the equivalent of Apple letting you run iOS on a Mac today, it’s not a world away.
February 28, 2006: Apple introduces an upgraded Mac mini, an affordable computer powered by an Intel processor.
A “headless” Mac for entry-level users, it’s the third Apple computer to switch to Intel chips. Oh, and it makes one heckuva media player when plugged into a television set.
February 27, 1998: Apple discontinues work on the Newton MessagePad product line, the series of personal digital assistants the company launched five years earlier, and Newton OS, the operating system the devices run upon.
“This decision is consistent with our strategy to focus all our software development resources on extending the Macintosh operating system,” Steve Jobs says in a press release. “To realize our ambitious plans we must focus all of our efforts in one direction.”
February 26, 2008: Less than five years after launching, the iTunes Music Store becomes the No. 2 music retailer in the United States, second only to Walmart.
In that relatively short period, iTunes sells more than 4 billion songs to more than 50 million customers. The rapid rise to prominence stands as a massive achievement for Apple — and for the revolutionary digital distribution model Cupertino helped pioneer.
February 25, 1981: Apple CEO Michael Scott oversees a mass firing of employees, then holds a massive party. The Apple layoffs follow a hiring boom that led to what Scott called a “bozo explosion” at the company. They also stand as an early sign that the fun startup culture of Apple’s early days are gone forever.
“I used to say that when being CEO at Apple wasn’t fun anymore, I’d quit,” he tells a crowd of Apple staffers. “But now I’ve changed my mind — when being CEO isn’t fun anymore, I’ll just fire people until it is fun again.”
For many people at Apple, the day is the worst in company history.
February 24, 1955: Steve Jobs is born in San Francisco. He will go on to co-found Apple and become one of the most important figures in the history of consumer technology. He’s also probably a big part of why you’re reading this website right now.
Happy birthday, Steve! Let’s take a moment to reflect on your innovation, artistry and overall brilliance.
February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.
The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card — and receives a personal phone call from Steve Jobs for good measure!
February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts or other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in coming years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the consciously tacky exteriors, a pretty darn great iMac G3 hums along.
February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.
Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”
It’s a classic bit of Steve Jobs steamrolling the opposition.
February 20, 2004: Music goes small as the iPod mini launch brings the reimagined digital audio player to Apple stores.
Released with 4GB of storage and in five colors, the diminutive device features a new “click wheel” that integrates control buttons into a solid-state, touch-sensitive scroll wheel. It also showcases Cupertino’s growing fascination with aluminum, which will become a hallmark of Apple design.
Despite its small size, the new music player’s market potential looms large. In fact, the iPod mini soon becomes Apple’s fastest-selling music player yet.
February 19, 1990: Adobe ships the first commercial version of its soon-to-be-iconic Photoshop photo editing software. The Photoshop launch, exclusively on the Macintosh, gives users new powerful tools for tweaking digital photographs.
The groundbreaking software debuts for Mac System 6.0.3. Priced at $895, Photoshop will quickly become the standard editing tool for graphics professionals. Whether they work for advertising agencies, news organizations — or, frankly, anywhere else — Photoshop users take advantage of the program’s digital darkroom tools to seamlessly manipulate images.
Photography will never be the same.
February 18, 2004: Steve Jobs sends an internal memo to Apple employees revealing that the company is, for the first time in years, totally debt-free.
“Today is a historic day of sorts for our company,” he writes. This marks a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.
February 17, 1997: Apple launches the PowerBook 3400, a laptop the company claims is the fastest portable computer in the world.
After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. While speedier Apple laptops will quickly overtake the PowerBook 3400, at the time it can keep up with some impressive desktop Macs.
February 16, 2000: Apple introduces the “Pismo” PowerBook, the finest of its G3 laptops. In the view of many, it’s one of the best Apple laptops ever.
The Pismo PowerBook is the first not to include SCSI or an Apple Desktop Bus connector. Instead, it utilizes USB and Apple’s Emmy Award-winning FireWire. Optional AirPort wireless support, tremendous battery life and a gorgeous, curvy design just make it better.
February 15, 1982: Apple co-founder Steve Jobs appears on the front cover of Time magazine for the first time. The lengthy cover story makes Jobs the public face of successful tech entrepreneurship.
The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.
February 14, 1995: Apple Computer extends a lawsuit against developer San Francisco Canyon Company to include Microsoft and Intel. The lawsuit concerns allegedly stolen Apple code that’s used to improve Microsoft’s Video for Windows technology.
The lawsuit comes to a head with Apple threatening a multibillion-dollar lawsuit against Microsoft. Meanwhile, Microsoft CEO Bill Gates threatens to cancel Office for Mac.
February 13, 1984: The original Mac’s launch generates enormous excitement from the tech press, as epitomized by an InfoWorld cover story about the Macintosh 128K.
The wave of coverage comes a few weeks after the January 24 release of the Macintosh. But when the press blitz finally arrives, it becomes clear the Mac looks like a hit.
February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”
February 11, 2010: With iPad excitement reaching a fever pitch, Steve Jobs’ old frenemy Bill Gates wades in with his own opinion of Apple’s tablet.
The Microsoft co-founder’s view? The upcoming device is kinda meh.
“There’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it,'” Gates tells one interviewer.
February 10, 1993: Apple launches the Macintosh Color Classic, the company’s first compact Mac with a color screen.
As the first all-in-one Mac with an integrated color display, and the last U.S. Mac to offer the compact form factor, this model represents a landmark in the evolution of the Macintosh. A Color Classic unit also happens to become the 10 millionth Macintosh that Apple shipped.
February 9, 1993: NeXT Inc., the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.
In a mass layoff, 330 of NeXT’s 500 employees are made redundant in an event known internally as “Black Tuesday.” Cruelly, many people hear of their fate on the radio.
February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.
The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.
The tweet quickly disappeared.