Apple’s CFO says the company should pay ‘zero’ extra tax in Europe


There's still a lot of money left in iOS devices.
Apple's Chief Financial Officer thinks Apple doesn't owe the E.U. one extra cent.
Photo: Ste Smith

Despite the noise being made about big multinationals using loopholes to avoid paying tax, Apple’s Chief Financial Officer Luca Maestri has made it clear how much he thinks Apple owes as part of the European Union’s ongoing investigation.

“My estimate is zero,” he told the Financial Times. “I mean, if there is a fair outcome of the investigation, it should be zero.”

Don’t spend it all at once, E.U.!

Angela Ahrendts spills the secret behind Apple’s success


Angela Ahrendts: Apple Senior VP of
Retail and Online Stores.
Angela Ahrendts' strategies are paying off in a big, bad way.
Photo: Apple

Apple Store retail guru Angela Ahrendts says that the secret behind Apple’s success is its culture, telling an interviewer that, “The company was built to change people’s lives.”

The dedication to keeping not just customers, but also employees, feeling like they’re part of a greater mission is paying off in a big way, too — with Ahrendts noting that last year Apple Stores had their highest employee retention rate in history, with 81 percent of people staying put.

Apple is once again China’s top smartphone brand


Tim Cook meets with Apple Store employees in China.
Tim Cook is bullish on China for good reason.
Photo: Apple

Apple continues to get a better foothold in China, despite a slowdown in the country’s smartphone market.

According to the latest smartphone sales data from Kantar Worldpanel ComTech, in the month of December Apple regained its status as China’s most sought-after smartphone brand, with a sales share of 27 percent for urban China.