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About Lewis Wallace

Lewis WallaceLewis Wallace is a San Francisco-based writer and editor specializing in technology and culture.

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Video: See Tim Cook’s super-awesome, incredibly amazing string of superlatives!

Tim Cook really, really loves the latest Apple products. Photo: Apple

Tim Cook really, really loves the latest Apple products. Photo: Apple

The Apple Watch? It’s incredible.

The new MacBook? It’s unbelievable.

Apple’s team? Amazing!

Tim Cook is either the world’s most positive CEO or he possesses the world’s greatest poker face. Just watch the string of superlatives he unleashed during Apple’s “Spring Forward” event Monday, as rounded up in Cult of Mac’s supercut video below.

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This is how much it costs to upgrade from Apple zero to Apple hero

You can join the cult -- for a price. Photo: Apple

You can join the cult — for a price. Photo: Apple

Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.

Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?

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What’s inside Apple’s mystery tent?

Apple's tiny white tent nestles between buildings at San Francisco's Yerba Buena Center for the Arts. Photo: Jim Merithew/ Cult of Mac

Apple’s tiny white tent nestles between buildings at San Francisco’s Yerba Buena Center for the Arts. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move.

The latest such structure — this time with solid white walls and a tented, tarp-like roof — isn’t nearly as elaborate as the gigantic building erected before last fall’s Apple Watch event, but the mysteries concealed could be gigantic.

The big reveal comes at the Yerba Buena Center for the Arts next Monday, when we will almost assuredly learn more about the Apple Watch (among other things). Until then, all we can do is wait and wonder: What could be hidden inside Apple’s mystery tent?

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Get a glimpse of The Vision in new Avengers: Age of Ultron trailer

Ultron is up to no good in Avengers: Age of Ultron. Photo: Marvel Studios

Ultron is up to no good in Avengers: Age of Ultron. Photo: Marvel Studios

There’s plenty of carnage and goofy talk about artificial intelligence in the new for Avengers: Age of Ultron trailer. But, just like any Marvel Studios movie, you’ll want to stay till the end: That’s when you’ll get your first peek at The Vision, the android that eventually becomes an Avenger.

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See crazy Japanese robot stuff tomatoes in runner’s mouth

The Tomatan robot feeds runners tomatoes. Photo: Kagome Co.

The Tomatan robot feeds runners tomatoes. Photo: Kagome Co.

Energy gels are so 2014. When it comes to winning races, modern marathon runners need a robot that straps to their back and force-feeds them tomatoes.

Luckily, Japan has already delivered this technological wonder. Wait till you see it in action!

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Hellboy beer will wash away your devilish thirst

Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales

Hell yes! Rogue’s devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales

Here’s a comics crossover you can drink to: Rogue Ales is bottling a birthday brew for Hellboy.

Rogue’s Right Hand of Doom Red Ale pays tribute to the demon-spawn character created by Mike Mignola. A Mignola drawing of the wisecracking, cigar-chomping, supernatural badass adorns the label, just as the comics franchise reaches legal drinking age in the United States.

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If Cupertino’s cooking up an Apple car, here are the features we want

What would an Apple car look like? Photo: Josh Baré/DeviantArt CC

What would an Apple car look like? Concept art: Josh Baré/DeviantArt CC

If Apple really is working on a car, what would it look like? And what would we want it to look like and do?

The growing chorus of rumors about Apple’s possible automotive ambitions — and the hard facts about the car designers it’s already recruited — don’t prove Cupertino is working on a car. But if Apple is staffing up to transform the transportation industry, what features might it deliver in its human-transport device?

Here’s what we’d like to see in the very first iCar.

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Lust List: Hot gear for the dead of winter

Relive the hideous ‘golden age’ of Internet discovery

Relive the hideous ‘golden age’ of Internet discovery

Watching almost anybody explain technology can be torturous. But watching talking heads and fresh-faced kids from the ’90s rave about the wonders of the Internet — the miraculous “information superhighway” that was about to change life on Earth — is made even more heinous when their saccharine explanations get remixed and run through AutoTune.

Still, the hideously catchy new song and video “Just Surf the Net” will transport you back to a time when everybody wasn’t online all the time. And fashion was worse than you remember.

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Microsoft has seen the future, and the future is holograms

With HoloLens, Microsoft enters the age of holographic computing. Photo: Microsoft

With HoloLens, Microsoft enters the age of holographic computing. Photo: Microsoft

Forget about spreadsheets and Word docs — Microsoft thinks the world is ready for holograms.

“We’re dreaming about holograms,” said Microsoft’s Alex Kipman as he introduced Windows Holographic and HoloLens, the company’s new wearable holographic computer. He showed off the device, which is strapped to the head and includes see-through lenses and an array of built-in sensors designed to bring high-def holograms into the real world.

It looks like much more than a dream.

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