Controversial Steve Jobs movie gets love from Apple PR vet

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Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Photo: François Duhamel/©2015 Universal Studios

The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate.

“How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview with Cult of Mac. “Several hundred!”

But Cunningham said she loves the new Steve Jobs biopic anyway, because it captures the truth — a truthier truth.

Cult of Mac will pay top dollar for your used iPhone 

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Every year, millions of older smartphones are dumped. We hope to help change that. Cult of Mac is launching a trade-in service that pays more than almost all the other gadget buy-back programs out there. Photo: Jim Merithew/Cult of Mac
Every year, millions of older smartphones get dumped. Cult of Mac hopes to change that with a new buyback service that pays more than similar programs.
Photo: Jim Merithew/Cult of Mac

I’m super-excited to announce that Cult of Mac is launching a gadget buyback program that promises to pay more for used and broken Apple devices than Gazelle, Walmart and even Apple itself.

As we enter the annual upgrade season, we’ve teamed up with a U.S. recycling company to offer what we believe is the highest-paying buyback program right here at buyback.cultofmac.com.

We pay cash for old iPhones, iPads, iPods and MacBooks. We accept both used and broken devices — even dead iPhones that have fallen in the toilet.

Tim Cook calls on rivals to copy Apple (on renewable energy)

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Tim Cook discusses Apple's enterprise ambitions at BoxWorks in San Francisco, September 2015.
Tim Cook discusses Apple's enterprise ambitions at BoxWorks in San Francisco, September 2015.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Apple CEO Tim Cook is urging competitors to copy Apple in the fight against climate change.

Speaking today at the BoxWorks 2015 conference at Moscone Center here, Cook said Apple’s rivals should copy its efforts to run their operations entirely on renewable energy.

“We are very focused on the environment,” he said. “Climate change is real, and we should stop denying it.”

Liveblog: Tim Cook talks biz at Box conference

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Apple chief Tim Cook (that's not him in the photo) will talk iOS 9 and the future of work at the BoxWorks conference today in San Francisco.
Apple chief Tim Cook (that's not him in the photo) will talk iOS 9 and the future of work at the BoxWorks conference today in San Francisco.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Will Tim Cook do anything to steal Google’s thunder?

The Apple CEO is back at the Moscone Center, this time for BoxWorks 2105, the annual gathering of customers and developers for enterprise cloud storage company Box.

It’s a rare speaking gig for Cook, who tends to limit his engagements to just a few high-profile events a year. While big and successful, Box’s conference is hardly one of the marquee events on the tech calendar. Unless it falls on the same exact day Google is announcing new products at its big Nexus media event.

“He’s f****ing with Google,” said one analyst in the press room when asked why Cook chose this event.

Cook is likely to talk up the new iPad Pro and Apple’s enterprise efforts, which include partnering with IBM and Cisco. Read on to see what he says. We’re liveblogging the event. Cook will be onstage at 9 a.m. Pacific.

Kahney’s Korner: iPhone 6s unboxing special

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Check out our unboxing of Apple's new iPhone 6s Plus below.
Check out our unboxing of Apple's new iPhone 6s Plus below.
Photo: Cult of Mac

It takes years to understand the appeal of the unboxing video. On the face of it, they’re very silly. And yet unboxing is one of digital video’s most popular and enduring genres.

Who wants to see someone else opening the box of a brand new gadget? Wouldn’t you want to do it yourself?

And therein lies their appeal — the vicarious pleasure of seeing a stranger enjoy a gadget you covet.

With that, here’s our contribution to the genre: Cult of Mac’s first unboxing video. Watch in enraptured fascination as we take the iPhone 6s Plus from its box.