Cult of Mac is at WWDC and AltConf fishing for ProTips. It’s a rich hunting ground — it’s the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.
It sounds counterintuitive, but for many iOS developers, the easy part is getting people to download their app from the App Store. The hard part is getting people to use the app. Ideally, developers want them to use the app regularly. They want them to get into the habit of using it.
How do you do that? Sally Shepard, an app consultant who spent many years working with big publishers, has a great little tip.