Ex-Apple ad man Ken Segall talks Apple and simplicity [Podcast interview]

Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Photo: Doug Schneider Photography

Ken Segall is a former Apple ad man who worked closely with Steve Jobs for more than a dozen years. Segall is the guy who put the “i” in iMac and worked on the famous “Think Different” campaign.

The big lesson he learned from Steve Jobs was keeping things simple. But easier said than done. How exactly do you keep things simple?

Segall went out and found 40 business folks who keep things straightforward. His new book based on those interviews is called Think Simple:How Smart Leaders Defeat Complexity.

In a new podcast, Kahney’s Korner, Segall talks about some of those lessons, how Steve Jobs kept things uncomplicated and about how Apple is doing these days without him.

This episode of Kahney’s Korner is supported by TunnelBear, an award-winning service that gives you fast and private access to the internet.

R.I.P. Apple’s original San Francisco store

Apple's original flagship store in San Francisco is being quickly decommissioned.
Apple's original flagship store in San Francisco is being quickly decommissioned.
Photo: Lyle Kahney/Cult of Mac

SAN FRANCISCO — The iconic glass staircase is gone. The interior is being gutted. The Apple logos have been covered up.

Rest in peace, Apple’s original flagship store in San Francisco, which opened to great fanfare just a dozen years ago. Apple recently opened a crazily detailed store just two blocks away on Union Square, and the old one is being rapidly dismantled.

Cult of Mac cub reporter Lyle Kahney rode his bike downtown to snap a few photos of the old San Francisco Apple Store before it’s completely gone.

R.I.P. Muhammad Ali

Muhammed Ali in Apple's Think Different campaign.
Muhammed Ali in Apple's Think Different campaign.
Photo: Apple

Godammit. I really loved Muhammad Ali. My all-time greatest hero. A great athlete, funny as shit, and a giant of a man because he gave a shit about something other than himself. He stood up for what he believed in, and he shone a light on all kinds of injustice. Rest in peace Ali.

Check out the crazy attention to detail at Apple’s new San Francisco store

Apple_Store_Union_Square_exterior_side

Photo: Leander Kahney/Cult of Mac

SAN FRANCISCO — Look carefully at the cracks in the sidewalk around Apple’s new flagship store in San Francisco. They all line up with architectural elements of the store.

Some are continuous with the metal panels on the exterior walls. Some line up with the windows, and the huge glass panels that make up the 42-foot high front door. Some of the cracks are continuous with the stone floor tiles inside the store.

In turn, the joints in the floor line up with panels on the wall, which line up with the lighting panels on the ceiling.

In fact, most of the lines in the store — the edges of the glass balconies, cutouts in the middle of the tables, the edges of shelves and drawers — all line up with other elements of the store.

Some of these lines run continously from the sidewalk in front of the store all the way through to the tree-lined plaza in the back. It’s a bit crazy, when you examine it, and very, very difficult to pull off.

Lust List: Moshi’s Avanti headphones are light and stylish [Reviews]

Moshi's Avanti headphones are easy to wear and easy to carry. They sound [pretty great too.
Moshi's Avanti headphones are easy to wear and easy to carry. They sound [pretty great too.
Photo: Leander Kahney/Cult of Mac

Lust List: Avanti On-Ear Headphones by Moshi

I like the convenience of carrying earbuds in my pocket, but I’ve never liked jamming them in my ears. I love the sound of full-size headphones, but not the bulk.

I’ve discovered a happy middle ground. Moshi’s new $200 Avanti On-Ear Headphones are lightweight, folding headphones that sit atop your ears, not in them or over them.

They’re like a pair of soft pillowy hamburger buns that sound pretty darn great.