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About Jim Merithew

Jim Merithew Jim Merithew is director of content at Cult of Mac and Cult of Android. He is the former photo director of Wired and editor at large of Raw File, Wired's photography blog. In more than 25 years as a journalist, including eight years at the San Francisco Chronicle, Jim has led award-winning teams and relentlessly spread the gospel of the bicycle. He also plays guitar in Pickle Horse. Follow him on Instagram (@tinyblackbox) and Twitter (@tinyblackbox).

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The virtual bicycle race is on

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The official Zwift launch took place simultaneously in all three Rapha Cycle Clubs locations: San Francisco (pictured here), London and New York. Photo: Jim Merithew/Cult of Mac

New bicycling game Zwift cruises along at the crossroads where video game nerds, bike fanatics and the land of the long winter come together. Launched in beta today, Zwift lets you compete with friends in a massively multiplayer cycling game designed to turn indoor rides into something more exciting.

The basic premise is this: You pick your avatar, pick your whip, pick your kit, pick your route and then pedal with/against your friends, no matter where they are in the country. You watch the action on the virtual terrain on a computer (most any reasonably modern desktop or notebook will do).

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Here’s the mystery building Apple is crafting for its big reveal

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.

Machine Crush Monday: Leica M6

When I worked on my college paper a million years ago, my buddy Bruno had Leicas. This made him the coolest person in the whole wide world.

The cameras were tiny and had the smoothest-operating lenses I had ever touched. They were a feat of German engineering. For me, it was love at first sight. I don’t know why, but I couldn’t stop lusting for one of those tiny black boxes.

I immediately started my quest to get one. I had to have a Leica. And because this was the mid-’80s, I definitely wanted an M6, which was introduced in 1984. Hell, it was advanced. It had a meter. The first real meter in a Leica, if you disregard the much-maligned M5.

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