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As a professional game developer, the big news coming out of Apple’s WWDC keynote wasn’t Swift or iCloud Drive — it was Metal.
In an onstage demo, Epic showed off the power of its Unreal engine after it had been modified to make use of this new Apple framework. Hundreds of fish reacted dynamically to a finger drawn on the screen. Leaves were shaken from a tree, and butterflies flew through the screen.
It was a very pretty demo. But what does it mean for the games you’ll be playing on your iOS device?
Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.
I live on the east coast, but I have been to Silicon Valley twice; visiting Apple’s mothership was a must-do for me.
Perhaps you feel the same way. It’s exciting for us fans, though all you can really do is park, take pictures out in front of the main 1 Infinite Loop building, and the Apple sign near the street, then visit The Company Store. It’s a special treat as they don’t sell Apple devices, they sell logoed items not found anywhere else. I don’t know if I would go so far as to call my visit a pilgrimage, but it was a top priority for me, if I was going to be anywhere near Silicon Valley.
This is a guest post by Mike Daisey, who’s latest monologue, The Agony and Ecstacy of Steve Jobs, is at New York’s Public Theater through March 4. We highly recommend you go see it. It made Steve Wozniak cry. The post originally appeared here.
Stephen Fry, brilliant comedian, wonderful actor, and bon vivant just posted this in his Twitter feed:
As a fellow raconteur it’s painful to have to confront Mr. Fry with this fact, but he’s being a total idiot.
He’s in good company—most of the Mac universe is in the midst of a massive propaganda campaign, trying to convince itself and the universe that the cognitive dissonance they are feeling at this moment isn’t real.
So you’re going to see some good people, like Mr. Fry, who happen to love their Apple products very much, say some horrible things because they don’t actually understand how to reconcile the beauty and grace of their wonderful Apple products with the unvarnished, verified truth of how they are produced.
Stuck for a last minute gift? Here’s a quick tutorial on how to gift an App (via printing or emailing) using iTunes or an iPad.
It seems as if I’m the only person having issues with Lion–it’s like I am trapped in Brain Candy and I’m the only one not taking the happy pill. I’ve been a Mac user for a long time, and every new upgrade brought butterflies to my stomach. This time around I was so excited I thought I was going to have a heart attack, but the excitement wore off quite quickly. Since then I have turned into a ranting bitch.
Review by Jordan Trimas
The Arctic P311 Bluetooth headset ($40) is an excellent option for those desiring a pair of über-comfortable Bluetooth stereo headphones without having to hock a family heirloom to afford them. My first impression, naturally, was that I probably wouldn’t get a top-performer for $40, so expectations weren’t high. But it was love at first listen when the P311s emerged from their packaging.
Review by Jordan Trimas
The iFunner iTur is a hard-shell iPhone 4 case that incorporates a wallet compartment, in which you can store a few credit cards and your ID, accessed through a hinged door. But is it really funner than other cases? Nope.
Altec Lansing Bliss Platinum Earphones: Strong Enough Sound for a Man, But Size-Balanced for a Woman [Review]
Review by Kelly Keltner
Before encountering Altec Lansing’s women-specific Bliss Platinum earphones ($70), I had never considered the idea that my ears might be too feminine and precious to handle having a larger earpiece forcibly shoved into their delicate canals. Now I know that, like many things, most earpieces are made for men and we poor, sweet ladies must go about life making do with too-big things. Altec Lansing hopes to solve that issue by giving ultra-precious lady ears a much-needed rest from all the bigness with the Bliss Platinum.
When Steve Jobs unveiled Apple’s first retail stores in 2001, pundits said they were a costly mistake and he’d be closing them within a year. A decade later, Apple has reinvented retailing with a chain of 300 shops that make more money per square foot than Tiffany & Co.
Here are some of the best quotes from Jobs and the chief architect of the stores, Ron Johnson, about their retail philosophy, strategy, and execution.