Craig Grannell

List of New Features Coming In Mac OS X 10.7 Lion [Predictions]

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It's going to be Mac OS X 10.7, nicknamed Lion. Naturally, we're hoping Apple licenses Leo the Lion from MGM for a new start-up screen.
It's going to be Mac OS X 10.7, nicknamed Lion. Naturally, we're hoping Apple licenses Leo the Lion from MGM for a new start-up screen.

There’s very little information about Apple’s next big update to OS X, 10.7 or “Lion,” which may be previewed at Steve Jobs’ special “Back To The Mac” press event on Wednesday.

People are very excited, though, and they’re letting their imaginations run away with them. Among the features that have been suggested are an App Store for the Mac, multitouch controls, and iOS apps instead of the little-used Dashboard.

It’s an interesting list, but some stuff there that just isn’t going to happen… Here’s what is going to be in 10.7:

[Thanks to OS X Daily for the list]

Killer Edge Racing Returns To App Store

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If you can't be bothered to read the article, the short version is that Killer Edge Racing is back on the App Store! Hurrah!
If you can't be bothered to read the article, the short version is that Killer Edge Racing is back on the App Store! Hurrah!

Cult of Mac readers with long memories will remember our reports on Tim Langdell’s battle with Mobigame. In essence, Langdell claimed ownership over the word ‘Edge’ for videogames (and a bunch of other products) and set about suing anyone that infringed on these rights. The problem for Langdell is that many claimed his marks weren’t valid and that he’d doctored submissions to the USPTO.

Langdell then sued EA (over Mirror’s Edge, due to the title being similar to Langdell’s ‘Mirrors (a game by) Edge’—seriously), waking a sleeping giant. In tandem with the ChaosEdge project, set up to assist Mobigame, EA set about dismantling Langdell’s arguments via some savvy lawyers; luckily for all concerned (bar Langdell) the judge that dealt with the case was equally savvy, and he stripped Langdell of his marks (Joystiq), and he’s now been booted out of the IGDA as well (Pocket Gamer).

But Mobigame wasn’t the only indie that suffered due to Langdell’s actions. Nalin Sharma had created the game Killer Edge Racing (see this Pocket Gamer interview for more), a fun, arcade racer that had rapidly evolved from a tech demo. Naturally, Langdell figured the game was passing off his ‘famous’ brand and would confuse gamers worldwide, who wouldn’t be able to tell the difference between an indie iOS game and Langdell’s own Edge Racers (in reality a redressed PC game called Voltage, as outlined by ChaosEdge).

In a word: gah.

But this tale has a happy ending. Sharma contacted us the other day to note that his game is back on the App Store. “Given the EA ruling, I thought I would take a chance, and in four days, it has done 6000 downloads and was the #15 racing game in the USA on Saturday,” he says.

To celebrate his racer’s return, Killer Edge Racing is currently on sale for 99c/59p (App Store link).

NanoStudio Is GarageBand Pro For Your iPhone

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NanoStudio is a recording studio for your iPhone or iPod touch.

Since Apple released iMovie for iPhone, the rumor mill’s been chattering about when we can expect other iLife apps to make an appearance. If Apple was considering GarageBand for iOS, it may as well not bother, because NanoStudio‘s not only beaten Apple to it, but it offers functionality and usability that in some ways puts it ahead of the Cupertino giant’s desktop music app.

iPhone and iPad Apps Weekly Digest: The Magic of Instapaper Pro and Air Video, and More Besides…

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Left: Instapaper Pro. Right: Air Video.
Left: Instapaper Pro. Right: Air Video.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review 10 Pin Shuffle Lite, Air Video, Air Video Free, Cliffed, Dubble, Escape Board (iPad), Giana Sisters, Instapaper Pro, Iron Horse, Racecar (iPad), Sky Force, and Sky Force Reloaded.

iPhone and iPad Apps Weekly Digest a.k.a. Loads and Loads of iPad Reviews This Week, and Not an iPhone Sausage

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Left: Labyrinth 2 HD. Right: Cliffed: Norm's World XL
Left: Labyrinth 2 HD. Right: Cliffed: Norm's World XL

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Baseball Fever HD, Blackjack Free HD, Break HD, Cliffed, Compression HD, JamPad, Labyrinth 2 HD, Labyrinth 2 HD Lite, Paper Football HD, Paper Football HD Premium, Pukk HD, Sir Revs-a-Lot HD, Tangle Plus Lite, Tap Blaster HD, WeatherBug Elite for iPad.

iPhone and iPad Apps Weekly Digest a.k.a. How to Turn a Vulgar Pop Video Into a Cracking Arcade Racer

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Left: Truckers Delight. Right: Battle Bears.
Left: Truckers Delight. Right: Battle Bears.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Amazing Animals: Savanna, Battle Bears: Zombies!, Creepy Caverns, Easy Checklist, Find in Page, Flaboo!, Truckers Delight, Tune Runner, and War Chess (iPad).

iPhone and iPad Apps Weekly Digest: Pinball wizards, Crazy Taxi meets the postal service, and more

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Two of Pinball HD's three excellent tables.
Two of Pinball HD's three excellent tables.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review AlphaBattle, Chop Chop Runner, Compression, ESPN Pinball on iPad, Mini Golf Wacky Worlds Free, Opera Mini, Parcel Panic, and Pinball HD.

iPhone Apps Weekly Digest: Stitching Photos, Karate-Kicking Sharks In The Head, and Sedate Shape Games

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Left: the sedate Polyhedra. Right: the utterly bonkers Run!
Left: the sedate Polyhedra. Right: the utterly bonkers Run!

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Action Hero, AutoStitch Panorama, Battleship, BDD • Büro Destruct Designer, Blackjack 21, Dropbox, Moodagent, Polyhedra, Run!, and Type Drawing.

iPhone Apps Weekly Digest: Battlezone Goes Crazy, Drum Machines and Loops, Art Toys and Games

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Clockwise from top-left: Easy Beats Pro, Vector Tanks Extreme, Looptastic Gold, Saturation.
Clockwise from top-left: Easy Beats Pro, Vector Tanks Extreme, Looptastic Gold, Saturation.

It’s time for our weekly digest of tiny iPhone reviews (well, it’s a day early, but, you know, it’s a holiday weekend, so…), courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Chemical Pixel, Color Magic Deluxe, ..™, Easy Beats Pro, Looptastic Gold, Rotate Video, Saturation, Vector Tanks Extreme, Vellum, and Water Your Body.

iPhone Apps Weekly Digest: Color Wheels, Vintage Videos, Games and Flying Monkeys

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Left: Color Expert. Right: Fingerzilla.
Left: Color Expert. Right: Fingerzilla.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Action Bowling Free, Advent Annihilation, Alien Glyphs, Color Expert, Cross Fingers, Fingerzilla, Minigame Party, Monkey Flight, Sound Warp Free, Super KO Boxing 2 Free, and Vintage Video Maker.

iPhone apps weekly digest: The day Mr Mediocre came to town and got smashed in the face by Gorillacam

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Left: Gorillacam. Right: Business Card Reader.
Left: Gorillacam. Right: Business Card Reader.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review 4×4 Jam, A Doodle Fly, Business Card Reader, Gorillacam, Magnetic Joe, Magnetic Joe 2, Neocell Fighters Evolution, Noise.io LE, Rasta Monkey, Samurai: Way of the Warrior, and Ultimate Video Poker.

iPhone Weekly Digest: Internet Radio, A Mowing Game, A Musical Toy, And More

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Left: Internet Radio Box. Right: Bad Apples.
Left: Internet Radio Box. Right: Bad Apples.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Air Assault, Bad Apples, Fire Drop Free, Ghost Capture – Free, Heli Rescue, Internet Radio Box, Sunday Lawn, synthPond Lite, Tiki Totems, and Titanic Rescue.

Apple Breaks Multiple App Store Account Updates – ‘You can not update this software since you have not owned the major version of this software’

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A dialog mind-bogglingly bad in explanation and copywriting and it's from Apple. Very sad.
A dialog mind-bogglingly bad in explanation and copywriting and it's from Apple. Very sad.

Boom! Apple broke App Store accounts for many users with multiple accounts recently. On checking for updates and clicking the helpful ‘Download All Free Updates’ button, iTunes rather unhelpfully states: ‘You can not update this software since you have not owned the major version of this software’. Whether this is a bug (which we hope) or a change in App Store policy is unknown at this time. However, since writing about the subject on my own blog and Twitter, it’s clear the issue is widespread, and Apple support has yet to supply any kind of insight regarding a fix.

Previously, App Store updates for users/Macs with multiple accounts were awkward in UI terms but at least logical. You signed into an account, selected Applications, checked for updates and then downloaded what was available. If you noticed a number next to Applications after apps had been updated, that meant updates were available in another account. So you’d sign into that one as well and repeat the process.

Now, all available updates for all accounts are displayed at once, but iTunes isn’t intelligent enough to figure out which apps belong to the active account. Therefore, you try to update everything, iTunes realises some apps it’s showing are tied to a different account, and it throws up the appallingly clumsy dialog error ‘You can not update this software since you have not owned the major version of this software’.

At present, the only solution is to click on every single Get Update link individually, dismiss the dialog if it appears, and when you’ve gone through every app, sign into other accounts and repeat the process.

Perhaps Apple’s cracking down on people with multiple accounts in different countries (although most people I know who do this keep a US account for promo codes, since Apple’s still inexplicably restricting them to the US store). That said, I’ve had emails from people stating that they get the same error with multiple accounts from the same store on a single machine. Therefore, this is most likely a pretty big bug that needs squashing, but if so that’s only indicative of how one of Apple’s most important pieces of software needs some serious TLC, as Pete noted on the 4th.

I currently have a (second-line) support call logged with Apple on this, and will update if I get a response. If you’re also having this issue, please post in the comments.

iPhone Weekly Digest: Very Angry Birds, Vector Running, Eno Musical Doodling, And More

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Clockwise from top-left: Angry Birds, Vector Runner, Icy Escort, Sir Revs-a-Lot.
Clockwise from top-left: Angry Birds, Vector Runner, Icy Escort, Sir Revs-a-Lot.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Angry Birds, Bloom, FallDown!, Icy Escort, RandomPlay, Sir Revs-a-Lot, SteamPunk Hockey, Vector Runner

Three Guys To Make iPhone Game in 24 Hours – Live!

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post-32457-image-3faeebdba3f8d354730aa700489be48f-jpg

One of the greatest things about App Store games is that they’ve broken the seemingly relentless escalation of costs for developers and price-increases for end users. In a sense, many of the games on the store return us to the halcyon days of 8-bit games—playable, quickfire efforts that innovated and packed in plenty of personality.

Over at creature24.com, three guys are about to take this idea to the extreme, taking a skeleton idea for an iPhone game through to App Store submission—all in just 24 hours. Progress will be shown live on the website on March 6, starting at 9:00am EST, and the trio of devs say comments from visitors might even be integrated into the game. I caught up with one of the three crazy game creators, Binary Hammer‘s Bob Koon, to find out more.

Interview: Phil Hassey on Bringing Real-time Risk Galcon Fusion to Mac

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I’m a long-time fan of territory games. Civilization sucked me in on the Amiga and its sequel appealed on the Mac. For quicker games in a similar vein, various Risk clones for the Mac (such as iConquer) once took up numerous tiny chunks of my day. But when I discovered Galcon for iPhone, the others vanished. Here was a crazy real-time Risk/stripped-down Civ, with brutally fast gameplay and land-grabbing. In single-player mode, it was compelling, and against online opposition, a joy.

Creator Phil Hassey announced this week Galcon Fusion for desktop platforms. A semi-sequel to Classic Galcon and incorporating modes and ideas from Galcon Labs for iPhone, Galcon Fusion is available for $9.99 from galcon.com.

I caught up with Phil to find out more about his game, cross-platform development, and why iPhone Galcon fans should take a risk on the desktop game.

iPhone Weekly Digest: One-thumb Games, a Decent News App, Fishy Arcade Fun, and More

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Left: Reuters. Top-right: Pudge. Bottom-right: Fare City.
Left: Reuters. Top-right: Pudge. Bottom-right: Fare City.

It’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

This time, we review Wivi Band Free, Thomson Reuters News Pro, Sjoelen, Lucky Day!, Lexulous, Pudge, Mr. Driller, Flick Kick Field Goal, Whac-a-Mole, geoFighter, SpringFling, and Fare City.

APP OF THE WEEK
Reuters: Fast, reliable news app. Not the prettiest/nicest, but probably the best all-rounder on the App Store. 4/5 Free https://is.gd/8qT8i

Wivi Band Free: Virtual trumpet, oddly controlled by mic and touchscreen piano keyboard. OK, but no Ocarina. 2/5 Free https://is.gd/8qRWs

Sjoelen: Mild-mannered flick-based take on Dutch shufflepuck variant. Always good for a quick game. 3/5 $0.99 https://is.gd/8qZOe

Lucky Day!: Overpriced Magic 8-Ball variant starring a gormless panda. 1/5 $1.99 https://is.gd/906U0

Lexulous: Borderline competent and overpriced client for accessing the popular online Scrabble clone. 2/5 $3.99 https://is.gd/907ht

Pudge: Cute one-thumb iCopter-style game starring a Pixar-like cartoon fish. Best in class + has 2-player mode. 3/5 $0.99 https://is.gd/907GK

Mr. Driller: Decent port of the jolly, fast-paced digging game, marred slightly by lack of D-pad precision. 4/5 $1.99 https://is.gd/94JYD

Flick Kick Field Goal: Four flick-based kick challenges. Nice graphics & better than Paper Toss. 3/5 $0.99 https://is.gd/94LOY

Whac-a-Mole: Whacky Valentines: Reasonable fairground whack-a-mole with amusing retro-style mini-games. 2/5 Free https://is.gd/94MoL

geoFighter: Yet another dual-thumb Robotron rip-off. Colourful, but unremarkable, bog-standard stuff. 2/5 $1.99 https://is.gd/94MQ3

SpringFling: Vertical platformer with drag controls to fling spring hero upwards. Let down by reliance on luck. 2/5 $0.99 https://is.gd/94NiR

Fare City: Decent line-drawing take on Crazy Taxi. Two very different maps & nicely presented. Gets tough fast. 3/5 $0.99 https://is.gd/94Pvo

A barrage of games this week, some of which are good fun, including Mr Driller, the one-thumb iCopter vs Finding Nemo that is Pudge, Crazy-Taxi-meets-Flight Control Fare City, and Flick Kick Field Goal, one of the more successful flick-based games for Apple handhelds.

However, the Reuters news app is app of the week. It’s not the prettiest or the nicest news app, but it’s fast and has a good range of coverage. Localisation options for the USA, UK, Canada and India are also a nice touch.

Follow iPhoneTiny on Twitter, or visit iPhoneTiny.com

Top iPhone Game Orbital on the Way for iPad as Orbital HD

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Top iPhone game Orbital is on its way for iPad.
Top iPhone game Orbital is on its way for iPad.

When researching a recent article for TechRadar, about great iPhone games that should be ported to iPad, I asked a few devs about their plans for the platform. Most remained tight-lipped, but Reto Senn was happy to spill a few beans regarding Orbital, an absurdly addictive one-thumb orb-destruction game that’s currently my favourite iPhone app, and which was seen demoed on iPad at Apple’s recent press event.

“It was a surprise for us that Orbital appeared on the iPad and was playable at the press event. We didn’t know about this beforehand,” says Reto. “We’ve looked into the possibilities [for iPad] and we’ve decided to create an iPad-specific release, dubbed Orbital HD. The new version will have pin-sharp textures so the game takes advantage of the higher resolution screen. We’re also re-designing the user interface, because the bezel, larger screen and weight of the device will have users hold the iPad in a different position to iPhone, in order to play Orbital.”

In terms of gameplay, Reto reveals that although gameplay will stay the same “so highscores will be comparable with the iPhone version,” there are plans in the works to add some unique features to Orbital HD: “We’re designing a two-player mode so it can be played like a table-top arcade game. Multiplayer is one of our favourite features of Orbital and the iPad is the perfect device for that kind of gameplay—with its large screen it’s like a portable table-top arcade game.”

For more on Orbital, visit www.orbital-game.com. The iPhone version’s available for $1.99 on the App Store and has twice received our ‘app of the week’ award.

httpv://www.youtube.com/watch?v=vNqVvIbroRA

UPDATED: Is Apple Preparing To Add An ‘Explicit’ Section To The App Store?

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explicit

Over the past few days, Cult of Mac has closely followed Apple’s divisive decision to remove “overtly sexual” apps from the App Store. Some apps caught in the purge (such as videogame Daisy Mae and swimwear retailer Simply Beach) have been reinstated and others have not (notably iWobble). Although some welcome Apple’s puritanical stance, others (including this writer) claim Apple is being hypocritical in allowing Playboy and Sports Illustrated’s swimsuit issue to remain on the App Store, despite similar (and, in some cases, even less “overtly sexual”) apps being banned.

A developer writes to us and says this might all be academic soon: “Looks like Apple are adding a category called Explicit to the App Store,” he says, providing the following grab:

The developer adds: “It’s available for selection when adding a new app to iTunesConnect although I can’t see any sign of it in the actual App Store yet.”

Update: We’ve since been contacted by two sources that claim the category is gone. However, the information we posted earlier was independently verified by a number of other sources, some of which supplied other images, for example: Macworld, Recombu, 9to5Mac and MacRumors. Either Apple removed the category after it got widely reported after we broke the story or it’s only visible to some developers.

Update 2: The developer who originally contacted us says: “I can confirm that the category has been removed from iTunesConnect. Not sure what Apple was doing!”. Gizmodo corroborates this, quoting a developer who spoke directly to an Apple rep, who said that while the company is considering an explicit category “it’s not going to happen anytime soon”. Then again, knowing Apple’s back-and-forth approach on this subject over the past few days, it may well show up over the weekend. Make up your mind, guys.

Too Hot for iPhone: Apple’s Puritanical Anti-Sex Crusade Bans Swimwear Retailer’s App

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bikini-1
Banned by Apple: a swimwear catalogue app.

UPDATE (23 February): The Simply Beach developer just emailed us to say that “Apple appear to have quietly reinstated the Simply Beach app this evening”. He notes that neither he nor his customer received any communication whatsoever from Apple.

Our recent articles on Apple’s decision to ban “overtly sexual apps” have caused plenty of arguments in the comments. Some (including your correspondent) think Apple’s being ridiculous, overbearing and taking a dangerous path in initiating a blanket ban on even extremely mild content, such as images of women (or, er, men) in bikinis. Others claim Apple should be applauded, and they can’t wait to see the back of apps with sexual content, no matter how mild.

However, Apple’s stance hasn’t only affected the likes of iWobble, as Andrew Long of software development company Exploding Phone explains: “One of our customers has fallen foul of Apple’s new puritan crusade—the crazy thing is, the customer is an online beachwear retailer, Simply Beach, that happens to sell bikinis via an online store and the accompanying iPhone app that we developed for the company.”

Andrew notes that Apple removed the app without warning. On Friday, Simply Beach received an email from Apple about the decision to remove any overtly sexual content from the store and that included the Simply Beach application. “The email also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes,” says Andrew, adding that his customer initially thought this was a hoax.

If this is what Apple considers 'overtly sexual' content, we fear for civilisation itself - and the entire company needs to get out more.

At the time of writing, Apple has yet to respond, and Andrew resubmitted the app with a much increased age rating, although he states: “Neither we nor our customer believes that the content warrants a rating.” The app also has some heavy investment by the swimwear company, and was soon to have had a revision including multi-currency pricing and video streaming. “This upgrade is now under threat until we find out where Apple’s puritan values lie,” said Simply Group MD Gerrard Dennis in a press release. “This has put people’s jobs at risk as we rely on all income streams. We are not Apple, we don’t have billions sat in our bank account! It would have been better to have had some warning or discussion before removing the app. I assume all clothing retailers that sell anything other than overcoats will now have to be removed from iTunes?” (our emphasis)

“Personally speaking, I think the decision is ludicrous, but to be honest not much that Apple does surprises me any more,” says Andrew, stressing that his views don’t necessarily reflect those of his customer. “As an iPhone developer you have to be prepared for the goalposts to shift unendingly and be as dynamic as you can in changing to meet the new way of life.” However, in this case, Andrew thinks it’s clear the content is not ‘overtly sexual’: “Apple has clearly been overzealous and inconsistent in trying to rid the App Store of ‘bikini blight’. It makes a mockery of the rating system, too, which is surely there to ensure that questionable content doesn’t get into the wrong hands.”

To add insult to injury, Andrew notes that his customer sells some of its goods through an Amazon feed, which is still available through the Amazon iPhone app. “And I’m sure if you searched that app for more fruity items, you’d find many images available which are much worse by the average person’s moral compass.”

At the time of writing, Apple hasn’t responded to our request for a comment. We also note that there’s not a total bikini ban—you can still get the Sports Illustrated swimsuit issue, perhaps because Apple didn’t want to piss off Time magazine? (Hat tip: Nicole.)

Sexgate II: Apple Says No to Sex, Sexual Content, Bikinis, Innuendo, Anything Arousing, and Implications of Sexual Content

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Too hot for Apple. But why is Apple clamping down on so-called 'sexy' apps?
Too hot for Apple. But why is Apple clamping down on so-called 'sexy' apps?

Nicole reported on Friday that sexy apps have been pulled from the App Store, and I followed up over the weekend with Apple Censorship Reaches New Level of Stupid: Daisy Mae Pulled (FNAR!), a story about Robotron-style shooter Daisy Mae being removed because—horrors!—it has shocking content such as innuendo and a women in a pair of short shorts.

According to the developer of Wobble (which Apple seemingly considers an utterly filthy, disgusting and horrible app that enables you to add wobbly bits to any iPhone picture, which therefore has the potential to bring down civilisation as we know it, and not—as you might have thought—a little bit of harmless fun), prudes the world over will be delighted by the finer details of Apple’s stance.

After speaking with Apple, Wobble’s creator reveals that he spoke to Apple and was told what is now banned:

1. No images of women in bikinis (Ice skating tights are not OK either)

2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)

3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)

4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in [the Wobble pics shown above])

5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned

6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble “overtly sexual!)

7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)

This explains why Daisy Mae got the boot—even if you ignore the ‘bikini’ rules, it would have breached rules 5 and 7. In other words, even innuendo is too strong for Apple when it comes to sex. We’d best set fire to Duke Nukem, GTA, The Sims, and a whole bunch of other games, then, including Vancouver 2010.

What this doesn’t explain is how Playboy’s so far escaped the ban, nor why Apple’s doing this in the first place. The App Store has a ratings system in place. Sure, it’s somewhat broken, but it’s at least there. There’s no reason why Apple can’t just enforce a 17+ rule for apps of this type and get on with things as usual.

What seems more likely is that Apple is using the claim that many people (who, frankly, need to get a life) have complained about ‘sexy’ apps (which, presumably, includes ones that aren’t actually sexy in the sense that normal people would use the word) to create a ‘safe’ (read: sanitised) environment for advertisers and education. In the former space, it’s clear advertisers—particularly in the USA—are often against being aligned with sexual content, no matter how mild. In education, there have already been cases where schools have ditched plans to provide students with Apple handhelds, due to them enabling access to smut. That said, with parental controls in every device and App Store ratings, Apple’s current decision seems absurd in the extreme, not least because the app that provides the fastest access to sex, sexual content, bikinis, innuendo, anything arousing, and implications of sexual content is Apple’s own Safari.