Brad Mangin

#TBT: Why Apple events are the World Series of tech journalism

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As the hands-on demo sessions wrap up, a few people linger inside Apple's mystery building.

As the hands-on demo sessions wrap up, a few people linger inside Apple's mystery building.


CUPERTINO, California — I’m a sports photographer, not a tech blogger, so I felt out of place shooting Apple’s big iPhone 6 press event with my iPhone 5s.

Baseball is what I do — I’ve shot nine Sports Illustrated covers — but I swear it was easier getting field access to shoot a World Series game at Fenway Park than dealing with all the people and security at Apple’s event.

This thing was a free-for-all. It was crazy. The place was flooded with media types from all over the world, all standing in line to get into the Flint Center for the Performing Arts, where the event was held.