(You're reading all posts by Alex Heath) Alex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.
About Alex Heath
Apple fell just shy of Wall Street’s third-quarter revenue predictions but came in well within its own guidance, bringing in $37.4 billion gross and $7.7 billion in profit for Q3 2014.
iPhone sales were modest at best, but that’s probably because everyone is waiting for the iPhone 6 in September.
Apple sold 35 million iPhones, 13.2 million iPads and 4.4 million Macs in the just-ended quarter, the company announced Tuesday just prior to its Q3 earning call. That’s decent for what’s traditionally the company’s slowest quarter of the year, but they’re not numbers to sing about—which is why Apple is steering everyone’s attention to what it has planned for the coming months.
Apple has released a new TV ad for the MacBook entitled “Stickers.” It features music by Hudson Mohawke and a ton of cool decals and stickers that can spotted at an especially hipster coffee shop near you.
With most of its advertising efforts focused on the iPhone and iPad, Apple hasn’t had a Mac ad in a while. It’s nice to see the change of pace.
You can check out the full ad below:
Apple is asking its manufacturing partners to make a record 70-80 million units of the iPhone 6 for the holiday season, according to The Wall Street Journal. What’s interesting is that Apple isn’t having suppliers make the 4.7 and 5.5-inch models simultaneously.
While it looks like Apple is expecting to sell more iPhones than ever before in the coming months, new technology used in the iPhone 6 (especially the 5.5-inch version) is still making production difficult.
Don’t expect anything too exciting from Apple’s third quarter earnings tomorrow.
This is Apple’s slowest part of the year. The summer slump means no new hardware, which means no explosive sales growth. But that’s alright, because the best is yet to come.
Tim Cook and co. have promised that truly epic things are coming in the fall, and Wall Street is actually excited about Apple again.
Why make fun of existing Apple products when you could throw dirt on ones that haven’t come out yet? That’s Samsung’s latest approach in its newest TV ad titled “Screen Envy.”
Binge watchers rejoice! Netflix has answered one the biggest complaints many have had for its Apple TV app.
Netflix has finally brought “Post-Play” to the Apple TV, a feature that automatically queues up and plays the next episode of a TV show while the current one ends. Post-Play has been present on the web, Netflix’s iOS app in the App Store, and many other platforms that offer Netflix for a long time. It’s finally on the Apple TV.
Facebook is rolling out a new feature that will allow you save just about anything you come across on the social network for later.
Apple has included iTunes 12 in the newest OS X Yosemite beta released today. It’s a pretty clean redesign that focuses on de-chromifying a lot of the interface elements and introducing new icons.
The iconic iTunes icon has also been changed from blue to a reddish pink. Here’s more of what iTunes 12 looks like:
Is former White House Press Secretary Jay Carney talking to Apple about becoming its new head of PR? That’s the question still circulating around Silicon Valley after a pair of conflicting reports came out earlier this week.
Imagine a world in which you order your Starbucks drink of choice from your iPhone, pay for it instantly, and then pick it up from a smiling employee minutes later.
That dream will soon be a reality. Starbucks is bringing the ability to place pickup orders in its mobile app later this year.