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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Armed Guards on Hand as iPhones Land in the U.S.

iphonesnapshot.jpgAs you might expect for a major product launching on Friday, the iPhone has arrived stateside. According to AppleInsider, the much anticipated devices touched down over the weekend in a variety of locations. A bit more surprising is that Apple apparently had armed guards on hand to ensure a smooth arrival.

Awaiting the freight at each location on Sunday were armed personnel, who were reportedly hired by Apple through its courier’s ground handling agent and then cleared by the Transportation Security Administration. Armed guards are extremely unusual for freight coming out of the Asian sector, those familiar with the matter explained, and are typically reserved for shipments containing riches such as gold and diamonds.

Once on the ground, the iPhone shipments were to be broken down under the watch of the armed personnel, who would then observe the loading of the freight onto ground vehicles and become party to its transportation outbound.

You hear that? The iPhone is made of gold and diamonds! Will the magical features never cease?

Via Apple 2.0

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

One comment

    There is something a little eerie about this, but I think it goes to show that it is highly likely that Apple is going to really make shockwaves in the mobile phone industry – I think in this case all of the hype is going to really pay off. Having said that – Apple may just be doing this to cause even more hype in advance of the launch – that is working too :)

    http://www.joyofapple.com/general-apple/10-coolest-apple-related-websites

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