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Apple Now Accepting iPad Apps, Planning “Grand Opening” of iPad App Store

Apple is now accepting iPad apps for a “grand opening” of the iPad App Store, according to an email just sent to registered developers.
“iPad will begin shipping soon and your opportunity to be part of the grand opening of the iPad App Store starts today,” the email says.
There’s no details about when the store’s grand [...]

Security Expert: “Mac OS X Is Safer, But Less Secure”

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Tech site H-Online has an interesting story today, quoting security expert Charlie Miller about his forthcoming talk at the CanSecWest conference next week.
He says OS X is full of security holes. There are lots more than in Windows, he claims.
And yet: OS X is a safer system to use. Why? Because, in the words [...]

Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

Are New iPhone Ads a Sign of Flagging Interest?


Very cool post up at Apple 2.0 right now about the connection between press attention and Apple’s marketing efforts. Essentially, as Leander has argued before, the company lays off the advertising a little bit when interest is high. Phil at Apple 2.0 decided to see if Apple then pumps it back up again when things tail off. None-too-surprisingly, press hits about the iPhone are way down from two months ago. Last week, after the company rolled out “All These Years” and “All the Parts,” the volume of iPhone stories went up again.

Check it out, it’s great.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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2 comments

    These ads appear very inexpensive to produce…..You don’t need expensive “talent”. You don’t need the million dollar producer. Any Geek could do it. Why not produce new ads every week?

    They also rolled out “Amazing” and “Instead”.

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