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Opinion: MacBook, or iMac + iPad?

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The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple second only to Microsoft in cash and investments… and that’s about to change

Silicon Insider posted this interesting graph putting into perspective exactly how large Apple is, compared with the other big three tech companies out there. And it’s all about cash.
Essentially, Apple is the second most cash rich company out there, with a little under $39.8 billion in cash and short and long term securities to call [...]

Review: InfiniteScope, Another Fun Free Photography Toy For iPhone

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Welcome to the “iPhone photography toy of the week” slot. Today’s toy is: InfiniteScope.

This little app could not be simpler. All it does is grab what your iPhone’s camera is seeing, and copy it infinite times, one copy overlaid atop the next, each one getter smaller and smaller.
Hmm. That description is hardly snappy, is [...]

Are New iPhone Ads a Sign of Flagging Interest?


Very cool post up at Apple 2.0 right now about the connection between press attention and Apple’s marketing efforts. Essentially, as Leander has argued before, the company lays off the advertising a little bit when interest is high. Phil at Apple 2.0 decided to see if Apple then pumps it back up again when things tail off. None-too-surprisingly, press hits about the iPhone are way down from two months ago. Last week, after the company rolled out “All These Years” and “All the Parts,” the volume of iPhone stories went up again.

Check it out, it’s great.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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2 comments

    These ads appear very inexpensive to produce…..You don’t need expensive “talent”. You don’t need the million dollar producer. Any Geek could do it. Why not produce new ads every week?

    They also rolled out “Amazing” and “Instead”.

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