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It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

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April Fool — Steve Jobs Fooled Us All

Stevie

I guess Steve Jobs is chuckling to himself having fooled everyone today.

At Macworld in January, Jobs suggested Apple might do something special on April 1 – its 30th birthday.

Knowing that announcements of announcements stoke the fires of speculation, Jobs got everyone expecting something special from Apple — but the April Fool’s joke is to do nothing at all.

I know I’ve just spent the last three hours surfing the web for a special surpise announcement, like a new $666 Apple Uno (a kit-built computer), or a lightning “everything must got for one dollar” sale at the local Apple store.

“Ha, ha– fooled you!” Jobs is saying to himself.

Bastard.

About the author

Leander Kahney

Leander Kahney is senior editor of Cult of Mac, editor of two books about technology culture, Cult of Mac and Cult of iPod, and has written for Wired, MacWeek, Scientific American, and The Observer in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

8 comments

    Maybe next year, eh?

    [...] Cult of Mac: April Fool — Steve Jobs Fooled Us All [...]

    Or maybe he will wait till tuesday to announce anything?

    Yup, I fell for it like a ton of bricks! I expected, at least, an update to solve the wireless problem I have on my Intel iMac. The wait continues…

    my sentiments exactly.

    …and to think I could have left the house.

    In the bottom left of this comic I believe it’s you, Mr. Kahney. Am I correct?

    well, for the 20th anniversary, they made a big announcement a year late. maybe it was the start of a new tradition?

    In reply to Thomas’ query about this Joy of Tech comic — yes it is me. I just got a note form Nitrozac and Snaggy. It’s flattering, and unnerving.

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