April Fool — Steve Jobs Fooled Us All
10:24 am, April 1st, 2006, Leander Kahney

I guess Steve Jobs is chuckling to himself having fooled everyone today.
At Macworld in January, Jobs suggested Apple might do something special on April 1 – its 30th birthday.
Knowing that announcements of announcements stoke the fires of speculation, Jobs got everyone expecting something special from Apple — but the April Fool’s joke is to do nothing at all.
I know I’ve just spent the last three hours surfing the web for a special surpise announcement, like a new $666 Apple Uno (a kit-built computer), or a lightning “everything must got for one dollar” sale at the local Apple store.
“Ha, ha– fooled you!” Jobs is saying to himself.
Bastard.
Posted by Leander Kahney in Apple, Steve Jobs | Comment on this article












Maybe next year, eh?
Nick, on April 1st, 2006 at 11:08 am
[...] Cult of Mac: April Fool — Steve Jobs Fooled Us All [...]
Station A » Blog Archive » The 30th Anniversary Post, on April 1st, 2006 at 1:45 pm
Or maybe he will wait till tuesday to announce anything?
Chad, on April 1st, 2006 at 3:27 pm
Yup, I fell for it like a ton of bricks! I expected, at least, an update to solve the wireless problem I have on my Intel iMac. The wait continues…
Edwin, on April 1st, 2006 at 7:23 pm
my sentiments exactly.
…and to think I could have left the house.
vink, on April 2nd, 2006 at 9:40 pm
In the bottom left of this comic I believe it’s you, Mr. Kahney. Am I correct?
Thomas Mahoney, on April 3rd, 2006 at 5:56 am
well, for the 20th anniversary, they made a big announcement a year late. maybe it was the start of a new tradition?
franko, on April 3rd, 2006 at 6:34 am
In reply to Thomas’ query about this Joy of Tech comic — yes it is me. I just got a note form Nitrozac and Snaggy. It’s flattering, and unnerving.
Leander Kahney, on April 3rd, 2006 at 11:56 am