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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

AppStore Success – Has the Easy Money Been Made?

sdk.pngTwo stories in the iPhone developers ecosystem Thursday illustrate the challenges of navigating the path to fame and fortune on the back of a cleverly written app and its AppStore sales.

First comes news from AppCubby, whose experiment with 99¢ pricing we reported on a few weeks ago, saying, indeed, selling apps for 99¢ and depending on voluntary donations to cover the gap between success and failure is, for AppCubby anyhow, unsustainable.

Blogger/developer Erica Sadun relates how Apple’s own Department of AppStore Security is quashing some innovative developer marketing efforts and refusing to approve any app that advertises a contest or promises prizes or awards in the app itself or in its AppStore description.

Sadun uses the example of iFartMobile’s currently selling app, which advertises a $5000 prize to one lucky user for submitting a winning video of the app in action, saying Apple’s lawyers want no part of being named in potential suits against developers who may fail to deliver on contest prizes advertised through the AppStore. Developers are now being told no app using contest or sweepstakes marketing will be approved.

With the news this week there are now more than 20,000 apps on iTunes, it’s clear a lot of people out there are hoping to strike it rich panning for AppStore gold.

One can hardly blame Apple for trying to police the panhandlers, though, as Sadun points out, it can be frustrating for developers when the policing lacks transparency.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

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