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A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
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Apple’s Sept. 9th Event Is a “Big Deal”

yerbabuena.jpg

Steve Jobs will host Tuesday’s “Let’s Rock” media event at Yerba Buena Center for the Arts in San Francisco

Apple PR is pulling out the stops to get media in SF next week, saying the announcement on the 9th is a “big deal.”

One East Coast journalist, who writes for a big news weekly, said Apple PR called and urged him to fly to San Francisco next week for the press event.

“Apple just told me it’s a big deal and I should try to be there,” said the journalist, who asked to remain anonymous.

The call is unusual for Apple’s PR department, which rarely gives clues to the import of its press events.

The event is scheduled for 10am, September 9th at San Francisco’s Yerba Buena Center for the Arts and is widely expected to showcase updates to the iPod product line, with some hoping for new Mac notebooks and even possible indications of a touch-screen Mac tablet.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

15 comments

    [...] New iPods, while nice, aren’t particularly that exciting any more. But this event is going to a “big deal,” one East Coast journalist who wouldn’t be named told Wired’s Mac-focused blog Cult of Ma…. [...]

    [...] New iPods, while nice, aren’t particularly that exciting any more. But this event is going to a “big deal,” one East Coast journalist who wouldn’t be named told Wired’s Mac-focused blog Cult of Ma…. [...]

    [...] Cult of Mac: News and analysis for the Mac, iPod and iPhone communities Blog Archive Apple’s S… __________________ BlackBook 2Ghz 2G 80GB Acer C2D 2.2Ghz 2GB -Ubuntu 8.04 Ipod Nano 3G 8GB Black AppleTV 160GB 戈皮 [...]

    [...] 3, 2008 · Nessun Commento A questo punto chissà cosa ci riserverà il 9 settembre casa [...]

    [...] Apple event for next Tuesday, the 9th, Apple’s Sept. 9th Event Is a “Big Deal” [...]

    [...] to Cult of Mac, in a rare event, Apple had told at least one well-known journalist that the event is: “a [...]

    [...] isn’t living under a rock with their ears filled with concrete hears about it. According to Cult of Mac, next week’s event is one of those “shout it from the mountaintops” [...]

    [...] isn’t living under a rock with their ears filled with concrete hears about it. According to Cult of Mac, next week’s event is one of those “shout it from the mountaintops” [...]

    [...] Not so, says Apple PR. They are pulling all the stops out, going as far as to push East Coast and foreign tech journalists to fly to San Francisco next week. It’s going to be a big deal. [...]

    [...] Well something is going on according to Apple reps – LINK [...]

    [...] according to Cult of Mac, in a rare event, Apple had told at least one, well-known, East Coast journalist the following: [...]

    [...] the iTablet to a new iPod Shuffle to the lifting of the NDA.  Apple PR has been calling the event “a big deal” which a) is uncharacteristic of them, apparently and b) is indicative of a very large release or [...]

    [...] a new device so leaking it only helps drive speculation about what else Apple could announce. Apple told a east cost journalist that they should be at the event on September 9th because it will be a big deal. I wouldn’t [...]