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A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
The first ever MacHeist Nano won’t cost you a penny. You can download, without charge, fully licensed copies of ShoveBox, WriteRoom, Twitterific, TinyGrab, and Hordes of Orcs. If 500,000 people take part (which I think is a pretty safe [...]

Getting More iPhone Home Screens – And Keeping Them

A couple of weeks back, I wrote Temporarily Get More iPhone Home Screens Via Cunning Bug Exploit, but had heard staying away from the iTunes Applications tab within my iPhone was probably a Very Good Idea. Reader Larry Pressnell noted that since the most recent iTunes update, his extra screens have been accessible in iTunes.
Since [...]

Cult of Mac Favorite: MobileStacks Is the Best Reason To Jailbreak. Period.

I really like Stacks on my Mac. Stacks makes it fast and easy to find files, folders and apps right from the Dock. It makes managing a Mac pretty slick with all sorts of little UI tricks. That’s why I recently gave MobileStack a go on my jailbroken iPhone.
I must say that it lives up to the [...]

Gallery: Behind the Scenes From Two Classic Apple TV Ads

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare [...]

Apple’s Rising Influence in Business

10:19 pm, May 1st, 2008, Pete Mortensen

0501 Mz 36Apple

Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:

But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.

This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!

Posted by Pete Mortensen in Macintosh, News | Comment on this article

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

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5 comments

    Like most Apple owners I also have a PC. I am not anti-PC but I am Pro Mac. I find myself using and doing more on the Mac. My Consulting practice is growing and I always carry and use my powerbook. I have noticed that resistance is no longer there when I set up the mac. I have been telling my clients that my mac will do anything a pc will do without the crash and pain. Business owners and bosses want results and if mac users continue to provide good results the mac foot hold will increase.

    Jax Diamond, on May 2nd, 2008 at 9:35 am

    I’m hoping I have enough testicular fortitude (to coin a phrase) to make a Mac a condition of employment for accepting a new position. And that I’m not putting the cart before the horse…

    imajoebob, on May 2nd, 2008 at 3:32 pm

    “inside of companies” – ouch!

    Josh, on May 2nd, 2008 at 5:02 pm

    [...] Pete’s post below got me thinking. Apple’s star is rising, and they absolutely are eroding the market-share of Windows. Every quarter this thing of ours becomes more and more mainstream, and it’s not impossible to imagine a time when the Mac will at least have a significant degree of parity with Windows. This raises a bigger question: would we ever want Apple to eclipse Microsoft? [...]

    Cult of Mac » Blog Archive » OpEd: Do we really want our Cult to go Mainstream?, on May 5th, 2008 at 1:34 pm

    I just talked to someone who works at a university (which will remain nameless), where they convinced IT to allow incoming students to choose their platform (every incoming student gets a laptop from the school). The one caveat is that students have to pay an additional $150 for an Apple MacBook over a Dell. The scores are in: 40% of freshman paid for a Mac.

    So just like any truly successful change in business, this one is a bottom-up movement.

    Buddy, can you spare a paradigm?

    imajoebob, on May 13th, 2008 at 11:11 am