Apple’s Magic Mouse Doubles Market Share In Two Months

By Ed Sutherland (11:05 am, Dec. 29, 2009)

Although the iPhone or iMac has gotten the lion’s share of attention recently, Apple controversial Magic Mouse is in the spotlight. The new mouse has helped Cupertino double its share and gain 10 percent of sales, market researchers say.

“Sales in November went through the roof,” NPD Group analyst Stephen Baker told AppleInsider. Although Apple remains in third place behind Logitech and Microsoft, Baker said the Magic Mouse showed “tremendous performance” after its October introduction.

The sales figures do not include Magic Mice bundled with Apple’s new best-selling iMacs.

The analyst warned the two-month doubling of market share could be a spike often witnessed with new Apple products. Sales of Apple’s Time Machine also performed well for the first two or two-and-a-half months, then subsided. “That is a pattern we’ve seen with a lot of these products,” Baker said.

Unlike the previous Mighty Mouse, the $69 Magic Mouse eliminated buttons or scroll ball in favor of a multi-touch surface similar to that of the iPhone, iPod touch and MacBook.

In related news, Apple shares cooled only slightly by Tuesday afternoon to $211.15 from a record $211.61 posted on Monday. Reports suggested talk of record iPhone sales coupled with speculation Apple will release a tablet are fueling the price upswing. One Apple analyst, Brian Marshall of Broadpoint AmTech, forecasts Apple shares will reach $260 by the end of 2010. “Apple remains the best technology company on the planet.”

[Via Bloomberg, AppleInsider]

Posted by Ed Sutherland in News | Comment on this article

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About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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6 comments

    You wrote “Time Machine”, I think you meant “Time Capsule” :)

    Camillo, on December 29th, 2009 at 1:39 pm

    i love my new magic mouse, one of apples better inventions.

    randall, on December 29th, 2009 at 1:57 pm

    “Apple remains the best technology company on the planet.” what about IBM, sony, samsung?

    nabil2199, on December 29th, 2009 at 5:49 pm

    This new Magic Mouse is quite decent…. although my only criticism is that they need to round out those sharp edges. Just taper them a bit, and then it’s perfect.

    Daniel, on December 29th, 2009 at 7:02 pm

    the mouse requires batteries which flies in the face of Apple’s much touted green superiority.
    the MM is the best mouse by Apple, but that is only because the rest are crap, eg: the “ice-hockey puck mouse” probably being a contender of the worst piece of industrial design ever.
    microsoft mice are excellent by the way, odd considering how poor the rest of their design is?
    I detect some sort of inverse relationship going on?

    ged, on December 29th, 2009 at 9:02 pm

    And whilst the MM is undoubtedly a great product, I do hope that Apple will provide a fix for the battery eating wireless keyboard bug that surfaces when a MM is linked to a Mac.
    http://discussions.apple.com/thread.jspa?threadID=2230866&start=165&tstart=0

    Glenn Broadway, on December 30th, 2009 at 4:36 pm

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