Apple’s Got AT&T’s Back In The Current Carrier Bar Brawl. Or, Wait, Is Its Back Up Against The Wall?
11:20 am, November 25th, 2009, Eli Milchman
They’ve been out for the last few days, so you’ve probably already seen one or both of the two new TV spots where Apple hops in to aid AT&T. The ads attack rival carriers by flaunting the iPhone’s ability to perform 3G-related activities while on a voice call, and end with the question “Can your phone, and your network do that?” Then the AT&T logo then flashes on the screen in a show of solidarity right before Apple’s.
The ads follow strong assaults on TV by Verizon designed to exploit what it believes is a weak chink in the iPhone’s shiny armor, namely AT&T’s 3G coverage.
But the ads also follow one early indication that young men are deserting the iPhone en masse, as reported by CoM in a previous post.
So, are these ads a show of strength? Or is Apple feeling the heat?
Posted by Eli Milchman in News | Comment on this article
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I think its a sign of Apple feeling the heat since the Verizon ads DID have a good effect. I hope Apple gets the picture they cant just sell the iPhone on ATT anymore.
dustin, on November 25th, 2009 at 12:13 pm
I think what you are seeing is the Apple frieght train about to roll over you.
Jed, on November 25th, 2009 at 1:13 pm
“But the ads also follow one early indication that young men are deserting the iPhone en masse”
Wow. One survey of a thousand people one week seems to indicate that men of a certain age group rank Motorola higher than Apple, and somehow that translates to that? A bit of a stretch, don’t you think?
Comments like that set off the “hit-whore” detector.
Wyseguy, on November 25th, 2009 at 1:48 pm
Wyseguy, no, or I wouldn’t have written it; your opinion may vary. I have no clue what a ” ‘hit-whore’ detector” is.
Eli Milchman, on November 25th, 2009 at 11:00 pm
here’s the thing. the ads don’t address the issue of the whole which is better question that Verizon did. they really are about the iphone with a tag reminding folks that it’s only on ATT.
so to say that Apple has ATT’s back is a slight exaggeration.
Charli, on November 26th, 2009 at 3:40 pm