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Microsoft’s My Documents Folder Makes Triumphant Return – On iPad

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Earlier today, I was reading Infoworld’s article, The iPad questions Apple won’t answer. The first question they listed was “Can you save and transfer documents to the iPad?”, and their assumed answer was “No”; they suggested that the only way to do this would be to open a document from an email message.
I read that [...]

Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

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The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple’s Got AT&T’s Back In The Current Carrier Bar Brawl. Or, Wait, Is Its Back Up Against The Wall?

They’ve been out for the last few days, so you’ve probably already seen one or both of the two new TV spots where Apple hops in to aid AT&T. The ads attack rival carriers by flaunting the iPhone’s ability to perform 3G-related activities while on a voice call, and end with the question “Can your phone, and your network do that?” Then the  AT&T logo then flashes on the screen in a show of solidarity right before Apple’s.

The ads follow strong assaults on TV by Verizon designed to exploit what it believes is a weak chink in the iPhone’s shiny armor, namely AT&T’s 3G coverage.

But the ads also follow one early indication that young men are deserting the iPhone en masse, as reported by CoM in a previous post.

So, are these ads a show of strength? Or is Apple feeling the heat?

About the author

Eli Milchman When he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others.

Email the author | Read more posts by Eli Milchman.

5 comments

    I think its a sign of Apple feeling the heat since the Verizon ads DID have a good effect. I hope Apple gets the picture they cant just sell the iPhone on ATT anymore.

    I think what you are seeing is the Apple frieght train about to roll over you.

    “But the ads also follow one early indication that young men are deserting the iPhone en masse”

    Wow. One survey of a thousand people one week seems to indicate that men of a certain age group rank Motorola higher than Apple, and somehow that translates to that? A bit of a stretch, don’t you think?

    Comments like that set off the “hit-whore” detector.

    Wyseguy, no, or I wouldn’t have written it; your opinion may vary. I have no clue what a ” ‘hit-whore’ detector” is.

    here’s the thing. the ads don’t address the issue of the whole which is better question that Verizon did. they really are about the iphone with a tag reminding folks that it’s only on ATT.

    so to say that Apple has ATT’s back is a slight exaggeration.

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