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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple’s Demo iPhones Can Place Calls And Leave Caller ID

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As you might expect, Apple has thrown out tons of iPhone demo units so you can get the full experience in the store. As you might not expect, it’s actually capable of placing calls – and Apple isn’t blocking caller ID. How do I know? Because I accidentally called the Hayes Street Grill in San Francisco and hung up in horror. And then leaped back as a return call came in. I answered, of course. I then called my fiancee to capture the number of the phone. I would think this is a bad idea for Apple to have those numbers readily available, but what the heck? The number is 408-398-9220. Please use it responsibly – this can be the new John Appleseed number.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

3 comments

    LOL!! it works!! I’m saving this in my phonebook and calling it every once in a while!!

    I realized this yesterday when I called my roommate from a display phone at the apple store. Everyone at the table stopped what they were doing and watched me talk on the phone, don’t think anyone had figured out they were activated. When we got home, I realized the 408 number in her phone must have been from the iPhone. I called it back and surprised the hell out of some poor guy at the Apple store. I asked for Steve Jobs, but chickened out and hung up after his amazed “whoa….” Good times for all.

    Oh, and as a side note, they must have batch-activated these in Cupertino, as the display phones all seem to have a 408 area code.

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