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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Takes Wait-and-See Approach To Netbooks

steve-chippy/Flickr)

(Credit: steve-chippy/Flickr)

Despite Wall Street urgings to introduce an inexpensive product to spur new customers, Apple leaders suggested the Cupertino, Calif. firm is not about to go there.

“It’s a category we watch, we’ve got some ideas here, but for now we think the products there are inferior and will not provide an experience that customers are happy with,” Apple operations chief Tim Cook said in answer to a question Wednesday.

Earlier this week, Berstein Research analyst Toni Sacconaghi told clients an $800 MacBook could increase demand for Apple products during the weak economy.

However, Cook tried to quiet the call for Apple to enter the low-cost netbook arena, a sector dominated by PC makers.

“The products in there are principally based on hardware that’s less powerful than we think customers want, software technology that is not good, cramped keyboards, small displays, etc.,” Cook reportedly said when presenting the company’s quarterly report Wednesday.

Earlier this month, Cook was named interim Apple CEO while founder Steve Jobs takes a six-month medical leave of absence.

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

Email the author | Read more posts by Ed Sutherland.

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