Apple Stores Sell 500M Macs, Earn $1.74B In Q1
7:30 am, January 22nd, 2009, Ed Sutherland
Apple announced its retail locations brought in $1.74 billion during the December quarter, selling more than a half billion Macs for the fiscal first quarter.
At a time when retailers search for ways to attract customers and announce the shuttering of poorly-performing shops, Apple said it raked in $7 million for each of its 251 stores.
Large discounts and bundling iPods with other Mac items accounted for much of the upturn in retail income.
Despite the tight economy, nearly 47 million people visited Apple retail locations during the quarter, company finance chief Peter Oppenheimer told investors Wednesday.
However, Apple stores are not immune from the U.S. economic recession. The margin for retail outlets shrank in the December quarter to $353 million from $405 million in 2007. Although Apple plans to cut ribbons for 25 new stores in 2009, half of those will be outside the U.S., Oppenheimer said.
Posted by Ed Sutherland in News | Comment on this article
I think you mean half a MILLION Macs. If they made $1.74 BILLION selling half a BILLION Macs then each Mac would cost less than $4.00. If that were the case, I’d have bought at least one for every room in my house and each of my cars.
halapeño, on January 22nd, 2009 at 8:05 am
looks like they still came out better than microsoft
Lucas, on January 22nd, 2009 at 9:01 am