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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Stock Climbs 12 Percent On Bullish Notebook Talk

Apple shares climbed 12.5 percent Monday to close at $92.77 amid bullish analysts who saw demand for MacBooks breaking from the trend to lower expectations.

Despite reducing expectations on iPhone and Mac desktops sales for 2009, several Apple analysts told clients they expected sales of new MacBooks to increase.

On Monday, Oppenheimer’s Yar Reiner raised his projection for MacBook demand to 1.61 million, up from 1.54 million. Reiner pointed to the new unibody construction for his increased enthusiasm.

In a note to investors, Reiner said the new MacBook design would “continue to peel away users from the Windows mold.”

However, the growth of MacBooks could be threatened by low-cost netbooks from HP, Dell and others. The new competition “will likely require the introduction of lower priced offerings, ” warned Bernstein’s Toni Sacconaghi.

The excitement over notebooks did not extend to Mac desktops, which many Wall Street experts believe will see lower demand.

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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