Apple Special Event: iPod With Digital Radio Could Be A Satellite Radio Killer
9:15 pm, September 4th, 2007, Leander Kahney
The iPod will get three new features at Steve Jobs’ media extravaganza Sept. 5 according to the rumor mill: a touch-screen, Wi-Fi and digital radio. I think two of three are likely:
1. The touch-screen is a slam dunk. It’s the natural successor to the scroll wheel. Who’d buy a new, high-end iPod without it? Case closed.
2. Wi-Fi is unlikely. What’s it good for? Sharing tunes with other iPod users in public, ala the Zune? Maybe, but I think not. Copy protection and DRM is too problematic. How about using Wi-Fi to sync tunes with your computer? Maybe, but you’ll still need a cable to charge the device, so what’s the point? Maybe Wi-Fi could connect the iPod to a set of speakers via an Airport Express base station and AirTunes? Seems like a lot of trouble for a pretty minor feature. Wi-Fi is good for getting on the internet, so unless the iPod is also getting Safari and e-mail, I don’t see the point of adding it.
3. Digital radio is the real killer. It’s a feature that could spell real trouble for the satellite radio industry. With digital radio, the iPod could be a portable TiVo for music, automatically recording favorite shows, rewinding live broadcasts and purchasing songs over the air. Digital radio is so consumer-friendly, it’s completely transformed the UK radio market in a couple of years, and though U.S. broadcasters seem terrified of it, the success of satellite radio is spurring them into action. As Wired News reported in July:
“In the United Kingdom, more than 4.7 million digital radios have been sold since 1999. Listeners browse station listings in an electronic program guide, pause and rewind content as it’s broadcast, bookmark specific programs or songs, and record them using postage-stamp-size memory cards. And starting in May, they can buy songs as they hear them on the radio, downloading them to computers, digital receivers or cell phones.
… IBiquity says that the HD Digital Radio Alliance, a consortium of U.S. broadcasting chains, will commit nearly $250 million in air time to promote the format in 2007. And UBC Media’s Simon Cole says that satellite’s head start in the United States might actually be good news for HD Radio. “Satellite is softening up the market,” he says. “It’s waking U.S. consumers up to what digital can deliver.”
Posted by Leander Kahney in Apple, Rumors, Steve Jobs, iPod | Comment on this article
erm… don’t you need wifi for digital radio…?
goosesensor, on September 5th, 2007 at 4:59 am