Apple Milan Shows Exquisite Taste
7:42 pm, April 22nd, 2007, Leander Kahney
A giant, five-story Apple retailer just opened opposite the biggest, swankiest plaza in Milan and look what they have displayed in the window — my crummy books!

The Apple stores here in the states won’t carry the books because they only sell “how-to” titles. We were told the decision went “right to the top.” We suspect you-know-who doesn’t like the jokey “Cult of…” titles. Clearly not a problem across the pond.
Gary Allen at IFOAppleStore reports:
The grand opening of the five-story Mondadori Multicenter in central Milan (Italy) was important enough for Apple’s CEO of Italy operations to attend, perhaps because the store includes a large Apple sales area. Enzo Biagini viewed the 1,200 square-foot space on the second level that includes displays of laptops, iMacs, MacPros and Cinema displays, as detailed in a story and photos on the setteB.IT Web site. The interior design includes white-painted walls and wood display furniture similar to U.S. Apple stores.

Check out the Genius Bar — now serving coffee and fine food!

(Ignore the HP kit in the pic below. Apparently the store sells all kinds of junk.)
Pictures by SetteB.it.
Posted by Leander Kahney in Apple | Comment on this article
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Wow. Antivirus software in an Apple Store. Now I’ve seen it all.
Glen Hentz, on April 22nd, 2007 at 9:01 pm