Apple Makes Good on Green Promises
10:03 am, September 10th, 2008, Lonnie Lazar
Among the little-noticed aspects of Steve Job’s “big event” in San Francisco yesterday, Apple’s “greening” of the iPod line may have the most far-reaching effect on its business and on the technology industry in general. Electronics companies have been long derided by environmentalists for using toxic chemicals and materials and Jobs made a public promise to phase out PVC and BFRs from all of its products by the end of 2008.
Today, Greenpeace, a leading environmental advocacy organization is congratulating Apple for leading the electronics industry toward a more earth-friendly future. “Greenpeace congratulates Apple for phasing out harmful chemicals in its new, much greener iPods,” said Greenpeace International campaigner Casey Harrell. “It shows – once again – that there is absolutely no reason why a high-performing electronics product needs to be toxic in order to be popular, effective and affordable – these are the cheapest iPods yet,” Harrell also explained.
The new line of iPods announced yesterday are all free of terribly toxic chemicals such as PVC, BFRs, mercury and use arsenic-free glass. Greenpeace acknowledged the upgrades indicate Apple is serious about meeting the commitments of its environmental policies, but also urged the company not to become complacent.
“We hope that this is only a teaser of what is to come with all future product announcements, from iPhones to Macs,” said Harrell, adding, “What we’d really like for Christmas is to see Apple remove toxic chemicals from all its products, and announce a free, global recycling scheme. Now, that would make a very tasty green Apple indeed!”
Via MacWorld
Posted by Lonnie Lazar in Apple, Steve Jobs, iPod | Comment on this article
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