Apple Greets Windows 7 With Reminders of ‘Broken Promises’
1:05 am, October 23rd, 2009, Pete Mortensen
That’s really, really hard to argue against. Well done, Chiat-Day.
Posted by Pete Mortensen in Advertising, Apple | Comment on this article

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire” at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.
Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]
Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]
1:05 am, October 23rd, 2009, Pete Mortensen
That’s really, really hard to argue against. Well done, Chiat-Day.
Posted by Pete Mortensen in Advertising, Apple | Comment on this article
Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!
Email the author | Read more posts by Pete Mortensen.
THAT VIDEO IS AMAZING!!! AHAHA
Stefano, on October 23rd, 2009 at 4:42 am
A home run. A slam dunk. An ace. A hole in one.
GOOOOOOOOOOOOOAAAAAAAAAALLLLLLLLLLLLLLLLLLL!!!!!
It sums up 20 years of Microsoft marketing in 30 seconds.
Yup, very nice work
TA, on October 23rd, 2009 at 10:04 am
Kinda juvenile, if you ask me.
I’m a lucky owner of a Mac and switched mid last year because of the horrible Vista experience, but is it really necessary to stoop this low. The ad would be more effective if it were released after the product is out there and news about the experience (good or bad) starts to trickle in.
Cheers.
NF, on October 23rd, 2009 at 2:12 pm
I would think that all good Operating Systems would get upgraded from time to time. Incremental updates are a good thing. I’m pretty sure OS X does gets updates from time to time, which improves on its current OS. For people who arent tech savvy this commercial would work but for a person with half a brain this ad is a failure and seems to only amuse fanboys such as yourselves.
Ez, on October 23rd, 2009 at 2:34 pm
Yes, haha this actually made me laugh. I’m gonna share this vid.
Cheers!
Miguel Wickert, on October 23rd, 2009 at 6:51 pm