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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Fined $43,200 For Air Quality Violation

Green Apple
Activists have been working for a few years now to try to convince Mac fans that we should be extremely upset about Apple’s environmental record. Most people, however, haven’t been that bothered. The cause actually has real proof now, however, as Apple has been ordered to pay a $43,200 fine to the Sacramento Metropolitan Air Quality Management District for a violation a year ago, reported the Sacramento Business Journal.
The fine is a pittance, obviously, and I don’t think this is the kind of issue Greenpeace had in mind when they set up Green My Apple (the source of our delightful image)…

The violation occurred over several days as Apple operated its emergency standby generator for a purpose other than maintenance or emergency power. Apple was notified that it violated its permit requirements April 21, 2006.

I imagine they want Apple to stop using toxic metals in its products or something, right? Yeah, this doesn’t even make a dent.

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About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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3 comments

    43k isn’t even a drop in the bucket — that’s probably less than the salary of an employee.

    Emergency generators are these massive diesel power generators that a lot of companies buy in the event of a power outage, and they do need to be started up and ran once every 3 months to keep them from going foul (included in that running for maintenance part mentioned above I’d imagine), I can’t imagine why they would need to run a generator for no reason though… weird.

    It is just a little SMAQM extortion which they use as additional revenue. Apple should tell the Sac Enviro_Nazis something unking and challenge them in court. Of course, it is cheaper to just pay the phoney greenies their blood money.

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