Heralded as a revolution in the way companies advertised their products in-app, iAds has instead ended up being a bit of a dud, with Apple struggling to fill advertising spaces even as developers clamor to embrace the service.
To rectify the situation, Apple’s just rolled out an uncharacteristic drop in asking price: they’ve cut the minimum required spending for iAds from a heady $1 million to a more reasonable $500,000.
The move is meant to attract smaller business to iAds who couldn’t otherwise afford it. It should be a good thing, although once Apple starts allowing business to spend smaller, I wonder if iAd’s perfect 100% ad renewal rate will hold up.
What does this mean to you as an end user? Not a thing, except maybe you’ll be seeing an influx of new iAds to replace the tired old ones you’ve already seen to death.
