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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Announces New iMacs, Plastic Unibody MacBook and “Magic Mouse”

magicmouse

Though the Apple Store isn’t back up yet, Apple has officially confirmed the announcement of new iMacs, a plastic unibody MacBook and the Magic Mouse, a stunningly proportioned wireless multitouch mouse. The iMacs include an awesome-looking 27-inch widescreen model; the high-end machine comes with quad-core processors, which Apple says boosts performance 2x over the previous generation.

The unibody MacBook is a nice consumer take on the new design language first established by the MacBook Air and then refined in the unibody aluminum MacBook Pro.

The Magic Mouse is…interesting. Will have to use one to get a sense for how well it handles gestures. I’ll be back with more analysis once the store’s back and I have more time for reading, but it looks like a solid refresh a day ahead of Windows 7.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

7 comments

    magic mouse video looks awesome! also might think about getting a mac mini depending on how much of an upgrade it is.

    also windows 7 launch is on the 22nd

    The plastic unibody MacBook;Oh no, no FireWire port!

    Pete, it is very clearly not a unibody MacBook. It’s a redesigned MacBook, that’s all. You can see a seam running around the base of the computer in all of the apple.com gallery shots.

    i would have liked to have at least 3 finger gestures to activate expose or spaces, its kind of pointless to have only these standard features. i would rather buy a logitech mouse with several buttons to activate expose and spaces

    @B.deR.West

    It pretty clearly is a unibody, at least as Apple defines it. Aluminum Macbooks have the same seam, it’s just more visible in plastic.

    See the actual unibody:http://www.apple.com/macbook/design.html

    @Pete

    I see, and agree with you. Looking more closely the “seam” seems to be a non-slip pad screwed onto the bottom of the case… Which is… weird.

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