Apple Ads – Fishing for a New Angle
1:05 am, February 12th, 2009, Lonnie Lazar
The ever-amusing Dr. Macenstein has unearthed a pitch for a new Apple advertising campaign meant to counter the growing prevalence of lawsuits charging the company with misleading consumers.
The new angle would show real-world Mac users and how they use their Macs in the real world. Simple is brilliant, eh?
In this test pilot, author/evolutionist Richard Dawkins uses his PowerBook to read hate mail.
Who would you use out there, dear reader?
Is Justin Long over?
Posted by Lonnie Lazar in Advertising, Apple, Humor | Comment on this article
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He sorta sounds like Alex, the talking voice for leopard.
Austen, on February 12th, 2009 at 8:39 am
I don’t get it. This ad for the MacBook Air shows someone using a MacBook Pro.
Keith Thomas, on February 12th, 2009 at 8:42 am
Hate Justin Long, those commercials have been tired for a year or more…
Matt, on February 12th, 2009 at 12:23 pm
folks this is a pitch not a real ad campaign. it’s someone’s brilliant concept design. no way would apple recycle the ‘air’ song, edit the audio so poorly, or have swear words, even bleeped out, in their ads
Lucas, on February 12th, 2009 at 12:51 pm
@Lucas – there’s the word: ‘pitch’ right there in the first line of copy. But thanks for playing, anyway.
Lonnie Lazar, on February 12th, 2009 at 3:14 pm
Even as a pitch, that would make me want to stick with the tired, tired Just Long campaign. Though I find it to make Mac users seems arrogant, pompous and better then everybody else; this was just depressing. If they could use it in a practical way, kind of like what Nintendo did with their celebrity DS commercials, then it’d be cool.
Kyle, on February 12th, 2009 at 10:54 pm
[...] From Cult of Mac, Macenstein did an idea-fish for a new ad campaign by Apple. In it, Christian-hater and Master of the argument by outrage and incredulity, Richard, “I Must be Smart Because I have a Cool Accent” Dawkins is reading his hate mail. [...]
» give us this day our daily kool-aid i drank the kool-aid: clutching my dixie cup of apple goodness, on February 13th, 2009 at 5:13 am
Before people like the Kool Aid lady start calling Richard Dawkins names as if he were a criminal they would do better to study the full, rich tapestry of crime and bloodshed that typifies every religion and especially Christianity-even today with burn-again Christians like Bush et al. Only the least devout are so quick to name-call truly learned people with legitimate views. Christ would be ashamed of you, if he had lived.
chano, on February 20th, 2009 at 9:12 am