How do you take a life that was lived so fully, with so much drama, triumph and failure, and condense it into a 2.5 hour movie that will effectively express Steve Jobs as a person? It’s a monumental task that will be nearly impossible for any screenwriter to accomplish.
No matter how great a job Aaron Sorkin does adapting Steve Jobs’s biography into a screenplay, some people are going to hate it and say parts were left out while other were embellished. Sorkin’s not aiming for Sony’s movie to be historically accurate though, so what do you think he should focus on?
Our friend Ken Segall, who worked closely with Steve for over a decade, has some great ideas on what the focus of Aaron Sorkin’s screenplay should be.
Author of the new book, “Insanely Simple,” Ken Segall got to do something most can only dream about: work one-on-one with Steve Jobs, creating some of Apple’s most iconic products and ad campaigns.
From naming the iMac, to helping develop Apple’s famous Think Different ad campaign, Ken has 12 years of stories to tell about what it’s really like to work with the man most of us Apple fans revere: Steve Jobs. And on episode 10 of The CultCast, Ken opens up on who Steve was, what his creative process was like, and the best ways to not get yelled at.
To hear Ken’s fascinating insights and amazing first-hand accounts, subscribe to The CultCast now on iTunes.
If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.
In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.
Spotlight is crazy useful to find stuff on your Mac. Just hit Command-Space on your keyboard and type in the name of files, words from in text files, the kind of document you want, or even the date when you think it might have been created or modified, and you’ll find it in an instant.
I rarely organize stuff into fine-grained folders anymore due to the power of this one simple to use feature in OS X.
Sometimes, though, I want to know where a found document is — here’s a cool trick to do just that, sent to us from Cult of Mac reader Ivan Manzanilla.
Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, Apple violated Steve Jobs’ prime directive: Apple doesn’t do cheap.
Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?
It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.
Last year, there was a lot of debate about whether the iPhone 5 (the sixth iPhone at the time) would be called the iPhone 5 or the iPhone 6, and the same happened the year before as people bickered about whether Apple should call the iPhone 4S the iPhone 5.
As the seventh-generation iPhone approaches, the debate is opening up again: what should Apple call it? Ex-Apple ad man Ken Segall has raised convincing arguments saying that Apple is shooting itself in the foot with the “S” series naming convention, signalling to consumers that every other year, you get a half-baked iPhone instead of a fresh new one.
Now, some slim evidence is pointing towards the notion that Apple might be listening to their former advertising prodigy, and that the next iPhone might be called the iPhone 6.
For the last couple months the Internet has been chalk full of rumors that Apple is losing its edge, and that the iPhone isn’t as cool as it once was. Maybe some of those rumors are right, maybe not, but Apple’s ex-Ad Guru, Ken Segall, predicts that the iPhone’s biggest years are still ahead of it.
In a recent blog post, Segall speculates that the iPhone will follow a similar development cycle as the iPod. For the first few years Apple has worked on evolving and perfecting the device, but 2013 will be the year that Segall thinks we’ll finally get an iPhone Mini, iPhones in color, and maybe even a big iPhone.