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Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

How do you take a life that was lived so fully, with so much drama, triumph and failure, and condense it into a 2.5 hour movie that will effectively express Steve Jobs as a person? It’s a monumental task that will be nearly impossible for any screenwriter to accomplish.

No matter how great a job Aaron Sorkin does adapting Steve Jobs’s biography into a screenplay, some people are going to hate it and say parts were left out while other were embellished. Sorkin’s not aiming for Sony’s movie to be historically accurate though, so what do you think he should focus on?

Our friend Ken Segall, who worked closely with Steve for over a decade, has some great ideas on what the focus of Aaron Sorkin’s screenplay should be.

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What Was Working With Steve Jobs Really Like? Ken Segall Tells All On The CultCast

Cultcast macbook

Author of the new book, “Insanely Simple,” Ken Segall got to do something most can only dream about: work one-on-one with Steve Jobs, creating some of Apple’s most iconic products and ad campaigns.

From naming the iMac, to helping develop Apple’s famous Think Different ad campaign, Ken has 12 years of stories to tell about what it’s really like to work with the man most of us Apple fans revere: Steve Jobs. And on episode 10 of The CultCast, Ken opens up on who Steve was, what his creative process was like, and the best ways to not get yelled at.

To hear Ken’s fascinating insights and amazing first-hand accounts, subscribe to The CultCast now on iTunes.

Ken Segall Recalls His Stories As Steve Jobs’ Ad Man On This Week’s CultCast

Cultcast macbook

If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.

In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.

Now Mr. Segall has a new book out, titled, Insanely Simple: The Obsession That Drives Apple’s Success. And in this episode of The CultCast, Ken regales us with stories of what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Author Ken Segall, Photo by Doug Schneider.

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.

The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)

Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.

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Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Ken Segall, photo @Doug Schneider.

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.

If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.

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Spotlight Potential: See The Full File Path Of Found Documents [OS X Tips]

Credit: kensegall.com

Credit: kensegall.com

Spotlight is crazy useful to find stuff on your Mac. Just hit Command-Space on your keyboard and type in the name of files, words from in text files, the kind of document you want, or even the date when you think it might have been created or modified, and you’ll find it in an instant.

I rarely organize stuff into fine-grained folders anymore due to the power of this one simple to use feature in OS X.

Sometimes, though, I want to know where a found document is — here’s a cool trick to do just that, sent to us from Cult of Mac reader Ivan Manzanilla.

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Why The iPhone 5c Flopped

phone_5C_colores_latera

Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, Apple violated Steve Jobs’ prime directive: Apple doesn’t do cheap.

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Why Steve Jobs Would Have Hated This Inexplicably Stupid Samsung Ad [Video]

Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?

It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.

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New Spyshot Suggests Apple Might Not Call The Next iPhone The iPhone 5S After All

iphone5impressions

Last year, there was a lot of debate about whether the iPhone 5 (the sixth iPhone at the time) would be called the iPhone 5 or the iPhone 6, and the same happened the year before as people bickered about whether Apple should call the iPhone 4S the iPhone 5.

As the seventh-generation iPhone approaches, the debate is opening up again: what should Apple call it? Ex-Apple ad man Ken Segall has raised convincing arguments saying that Apple is shooting itself in the foot with the “S” series naming convention, signalling to consumers that every other year, you get a half-baked iPhone instead of a fresh new one.

Now, some slim evidence is pointing towards the notion that Apple might be listening to their former advertising prodigy, and that the next iPhone might be called the iPhone 6.

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Ex-Apple Adman Predicts 2013 Will Be The Year Of The iPhone’s iPod-ization

colorfuliphone1

For the last couple months the Internet has been chalk full of rumors that Apple is losing its edge, and that the iPhone isn’t as cool as it once was. Maybe some of those rumors are right, maybe not, but Apple’s ex-Ad Guru, Ken Segall, predicts that the iPhone’s biggest years are still ahead of it.

In a recent blog post, Segall speculates that the iPhone will follow a similar development cycle as the iPod. For the first few years Apple has worked on evolving and perfecting the device, but 2013 will be the year that Segall thinks we’ll finally get an iPhone Mini, iPhones in color, and maybe even a big iPhone.

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