Apple is starting to toss Apple Watches at celebrities like the wearables are Viagra at the Playboy Mansion. Fashion icon Karl Lagerfeld just flashed his custom gold link bracelet on Instagram, and now Sam Smith is showing off his new timepiece — which was hand-delivered by Jony Ive himself.
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Having written about the Apple Watch for months before it was announced, I’ll admit it was difficult to stop referring to the device as the “iWatch.” Even Tim Cook has slipped up and used that name in interviews, suggesting that this is the name Apple’s wearable debut had inside the company.
With that in mind, CollegeHumor has created a hilarious public service announcement video entitled, tactfully enough, “Apple: Call It the iWatch and We’ll Kill You.”
Now we know that even Apple called its wearable “iWatch” internally, thanks to an incredibly rare slip-up by CEO Tim Cook.
In an interview with ABC News after Tuesday’s keynote, Cook casually called Apple’s new wearable iWatch instead of Apple Watch.
Today Apple unveils the iPhone 6 and mythical iWatch, and Cult of Mac is on the ground in Cupertino, enthusiastically reporting all the action from The Flint Center. Leander will be at the event, elbowing his way to the front of the line for the keynote and hands-on sessions.
This liveblog post is where we’ll cover all the announcements and festivities in Cupertino. We’ll have full updates, analysis and entertainment—everything you could possibly want to know about Apple’s newest, most magical devices.
The event kicks off at 10 a.m. Pacific, but we’ll be firing up the liveblog hours before to give you details from ground zero. What mysteries await us inside Apple’s mysterious white box? You’ll have to come back and find out.
A former Apple senior mechanical engineer has confirmed to Cult of Mac that, judging by pictures, the iWatch most likely comes with wireless charging.
Earlier today a Reddit user posted schematics supposedly showing various components of the iWatch. One of these refers to BCM coils, meaning Battery Charging Module or Battery Control Module. These components are routinely found in electric cars featuring wireless charging.
“If it has wireless charging then it needs an internal coil and the screen shots look to have a coil,” says Abraham Farag, Apple’s former Senior Mechanical Engineer of Product Design and owner of product development consultancy Sparkfactor Design.
While the Reddit post alluded to wireless charging by noting the lack of ports on the iWatch, it did not explicitly state this to be the case.
There’s just one day to go until Apple reportedly unveils its long-awaited iWatch and — as if anticipation couldn’t be any higher — a Reddit user just posted what he claims to be half a dozen technical images of Apple’s wearables device.
The user claims that the device will feature a microphone, speaker, and Siri virtual assistant. It is also reported that there will be a flexible multi-touch screen, that it will be waterproof to a depth of 20 meters, and that Apple will announce the availability of 4 colors and 2 different sizes.
This week: With Apple’s big Sept. 9 media event just around the bend, we dust off our crystal balls and reveal our iWatch and iPhone 6 predictions! Plus: The Fappening. How did so many high-profile celebrity nudies leak for all to see? And is an iCloud flaw responsible for the debacle? We’ll tell you what happened, how it happened, and what you can do to help keep those sensitive selfies safe from prying eyes.
Softly chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.
Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
Apple could be less than one week away from unveiling its long-awaited iWatch, and surprisingly for an industry as competitive as tech, pretty much everyone is rooting on it to succeed.
The reason? Because once Apple cracks open a market and shows how it can be done, everyone else can dive in and make more money.