January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.
In numbers posted by Apple for the last three months of 2015, iPhone sales were shown to grow by only 0.4 percent over the holiday season, compared with 46 percent during the same period one year earlier.
Drivers won’t be hitting the highways in Apple’s self-driving vehicle at all this decade.
Apple has reportedly pushed back the goal launch date of its secretive electric car project that has been in the works since 2014. Previous rumors claimed Project Titan is aiming for an unveiling in 2019, but it may have hit a speed bump.
When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you watch, but Google is planning to change that.
The company today announced that is introducing 6-second “bumper ads” that will play before all videos watched on mobile devices, and you have no choice but to sit through them.
The Apple Watch 2 is expected to be a notable improvement on the original, but according to a new report Apple’s not expecting to see a big sales bump for the next-gen device.
In fact, Apple’s weaker-than-expected predicted numbers are a major reason why it opted to stick with Quanta Computer for production, rather than shifting manufacturing over to Foxconn, which builds the (much) higher volume iPhone.
With all the excited chatter about the iPhone 6 and the iWatch, the iPad is starting to look like a relic from the past — and the sales back this up.
Across the board, tablet sales have flatlined. On the back of another lower-than-expected tablet quarter, research firm IDC recently slashed its 2014 forecast for worldwide tablet shipments from 260.9 million units all the way back to 233.1 million. With Apple’s leading position in the market, even Tim Cook has had to admit that this has represents a bit of what he calls a “speed bump”.
The iPad took a crack at disrupting classrooms, cash registers, hospitals and airplane cockpits, but sales nonetheless slumped 10 percent from the same quarter last year. Simply put, Apple’s once white-hot tablet brand has cooled off. Relegated to a second-tier product, it just doesn’t seem as exciting any more.
“I own an iPhone, a Mac and an iPad, and out of these I use the iPad the least,” says Michael Grothaus, a former Apple employee, and the entrepreneur behind SITU, an iPad-enabled set of smart kitchen scales. “It occupies a bit of a no man’s land. As much as I love Apple products, recently I’ve been looking around at other tablets on the market to see what’s out there.”
Here’s what the top developers we talked to said might make the iPad a game changer again.
The state of the tablet industry has not been promising lately. Over the last few months Apple reported slumping iPad sales, Best Buy’s CEO declared that tablet sales are “crashing,” and many analysts and pundits have eagerly declared the tablet fab is coming to an end, but Recode’s Walt Mossberg has a few points to make in defense of the tablet.
While IDC expects tablet sales to flatline by the end of 2014, Tim Cook indicated to Mossberg that the future of tablets is still bright, calling the current lull in sales a mere “speed bump.”