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No more speed bumps: How Apple can fix the iPad

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What needs to be done to restore the iPad to its former glory?
What needs to be done to restore the iPad to its former glory?

With all the excited chatter about the iPhone 6 and the iWatch, the iPad is starting to look like a relic from the past — and the sales back this up.

Across the board, tablet sales have flatlined. On the back of another lower-than-expected tablet quarter, research firm IDC recently slashed its 2014 forecast for worldwide tablet shipments from 260.9 million units all the way back to 233.1 million. With Apple’s leading position in the market, even Tim Cook has had to admit that this has represents a bit of what he calls a “speed bump”.

The iPad took a crack at disrupting classrooms, cash registers, hospitals and airplane cockpits, but sales nonetheless slumped 10 percent from the same quarter last year. Simply put, Apple’s once white-hot tablet brand has cooled off. Relegated to a second-tier product, it just doesn’t seem as exciting any more.

“I own an iPhone, a Mac and an iPad, and out of these I use the iPad the least,” says Michael Grothaus, a former Apple employee, and the entrepreneur behind SITU, an iPad-enabled set of smart kitchen scales. “It occupies a bit of a no man’s land. As much as I love Apple products, recently I’ve been looking around at other tablets on the market to see what’s out there.”

Here’s what the top developers we talked to said might make the iPad a game changer again.

Tim Cook: iPad sales slump is just a speed bump

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Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web
Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

The state of the tablet industry has not been promising lately. Over the last few months Apple reported slumping iPad sales, Best Buy’s CEO declared that tablet sales are “crashing,” and many analysts and pundits have eagerly declared the tablet fab is coming to an end, but Recode’s Walt Mossberg has a few points to make in defense of the tablet.

While IDC expects tablet sales to flatline by the end of 2014, Tim Cook indicated to Mossberg that the future of tablets is still bright, calling the current lull in sales a mere “speed bump.”

The TOCCs Car Music System: Bump Your Favorite Music Without A Hitch [Deals]

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Next time you hit the road, this Cult of Mac Deals promotion will help you bump your favorite tunes with ease.

The TOCCs Car Music System solves your boring over played radio experience and gives you the ability to play all your best tunes as loud as you want with no static interference. And you can get it for only $27.99 during this limited time offer.

Pandora Bumps Up Price On Its Ad-Free Streaming Service

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Photo: Pandora

iTunes Radio still has a long way to go before it catches up with Pandora’s number of subscribers, but in an effort to keep up with increasing royalty costs, Pandora announced this morning that it’s bumping up the monthly subscription price for Pandora One.

Starting in May new subscribers will have to pay $4.99 per month if they want their music stream ad free, which is still cheaper than competitors like Spotify and Rdio (both $9.99 per month).

Apple’s alternative, iTunes Radio is ad-free with $24.99 annual iTunes Match subscription, but Pandora is deciding to just drop the annual subscription option altogether.

Here’s a breakdown of the pricing changes: