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This fake Craig Federighi Twitter account is fooling thousands of Apple fans

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A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.

We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.

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Jony Ive And Craig Federighi Talk About Their Roles At Apple In Full Businessweek Interview

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Bloomberg Businessweek is back with another extended interview from its big Apple cover story of Tim Cook, Jony Ive, and Craig Federighi. After publishing the original story, a full transcript of the interview with Cook was published online over the past weekend. Now the same thing has been done for Jony Ive and Craig Federighi, who spoke to Businessweek week together about their roles at Apple.

To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.

There are plenty of great quotes that make this interview worth a read for any Apple fan.

Is Craig Federighi The New Face Of Apple?

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Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.

At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.

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Bob Mansfield Staying At Apple, Craig Federighi And Dan Riccio Now Senior VPs

Bob Mansfield Staying At Apple, Craig Federighi And Dan Riccio Now Senior VPs

Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.

Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.

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Apple says all apps must support iOS 8 and 64-bit from February

Craig Federighi has bragged about iOS 8's adoption, even though it's considerably slower than Apple's used to.

Craig Federighi has bragged about iOS 8’s adoption, even though it’s considerably slower than Apple’s used to.

iOS 8 has only been out a short amount of time, but Apple’s already keen that it takes over as the company’s go-to mobile OS.

In a new posting on its developer portal, Apple announced that starting February 1, 2015, all new iOS apps uploaded to the App Store must include 64-bit support, and be built using the iOS 8 SDK, included in Xcode 6 or later.

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Hilarious song pays homage to Apple’s ‘Chairman Honeycrisp’

Tim Cook unveiled the rest of Apple's 2014 lineup today. Photo: Apple

Tim Cook Chairman Honeycrisp took to the stage at yesterday’s Apple keynote. Photo: Apple

Tim Cook sure is picking up a lot of nicknames as of late. At the iPhone 6 keynote he was dubbed the “Zen Master of hardware and software” by U2’s Bono, and at yesterday’s iPad event he was given the codename “Chairman Honeycrisp” as part of the entertaining Stephen Colbert secrecy skit.

Taking the latter nickname as his inspiration, YouTube’s resident Apple songsmith Jonathan Mann (whose work we profiled earlier this week) put together his customary post-keynote song, highlighting the October 16 Apple media event.

The result may not quite hit the highs of Mann’s superb WWDC tribute (a song that is still stuck in my head months later), but it’s worth a watch for the repeating “Intergalactic Chancellor Chairman Honeycrisp” chorus alone.

Check out the video after the jump:

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Everything’s better and faster. How could Apple be so boring?

Tim Cook bores the world with even more amazing Apple products. Yawn. Photo: Apple

Tim Cook bores the world with even more amazing Apple products. Yawn. Photo: Apple

Was Apple’s livestreamed iPad event really such a big yawn? Search Twitter for “#AppleEvent yawn” or “Apple boring” and you’ll see tweet after tweet bemoaning the boring nature of Thursday’s press conference. It got so tedious for some, there were dozens of photos of napping dogs.

“Most boring Apple event ever,” tweeted one. “Bring back the Chinese translation.”

Maybe some of those folks are being facetious, but there’s a grain of truth in the tweets: Nothing about Thursday’s event, except for maybe Stephen Colbert’s crackup comedy bit with Craig Federighi, was super-compelling on the surface. Many of the specs had been leaked (some even by Apple itself), and the rumor mill proved pretty accurate in the run-up to the presentation.

Still, this was no Phantom Menace. I mean really, what were people expecting? Jetpacks, aliens and electric cars?

This is Apple’s big dilemma right now: How do you top yourself when you make the best products in the world?

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OS X Yosemite now available as free download in Mac App Store

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Photo: Apple

After announcing new iPads and Macs today, Apple has unleashed OS X Yosemite on the world as a free download in the Mac App Store. Yosemite is a major upgrade to OS X that’s been in developer and public beta for the past several months.

“OS X Yosemite is the most advanced version of OS X we’ve ever built, with a brand new design, amazing Continuity features and powerful versions of the apps you use every day,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “OS X Yosemite ushers in the future of computing, where your Apple devices all work together seamlessly and magically. It’s something only Apple can do, and it’s available today.”

Before you install Yosemite, make sure your Mac is supported.

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The 12 biggest takeaways from Apple’s iPad event

Tim Cook gets ready to show off some new Apple products at the iPad Air 2 event. Photo: Apple

Tim Cook gets ready to show off some new Apple products at the iPad Air 2 event. Photo: Apple

It’s been way too long, joked Apple, since any groundbreaking announcements like the Apple Watch and iPhone 6 Plus. While the product refreshes announced at today’s iPad-centric event aren’t as high on “wow” as the revelations during last month’s big show, these are solid updates to product lines that continue to make Apple great.

Here are the top 12 things you need to know from today’s Apple event.

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What to expect from tomorrow’s Apple event

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Until September, 2014 was a pretty quiet year for new Apple products. But the drought is over.

After announcing new iPhones and the Apple Watch last month, another media event is being held October 16th at Apple’s Town Hall auditorium on its Cupertino campus. “It’s been way too long,” joked Apple in its invitation to select members of the press. For those itching to see new iPad and Mac hardware, indeed.

While Town Hall is only a fraction of The Flint Center’s size, October 16th’s event shouldn’t be viewed as any less important. iPad sales are stagnant, and Apple’s desktop displays have been needing an upgrade for years. Apple Pay, an entirely new venture for the company, is expected to come out any day now. And then there’s always the chance that Apple still has at least one surprise up its sleeve.

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