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This fake Craig Federighi Twitter account is fooling thousands of Apple fans

Screen Shot 2014-06-05 at 4.58.56 PM

A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.

We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.

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Jony Ive And Craig Federighi Talk About Their Roles At Apple In Full Businessweek Interview

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Bloomberg Businessweek is back with another extended interview from its big Apple cover story of Tim Cook, Jony Ive, and Craig Federighi. After publishing the original story, a full transcript of the interview with Cook was published online over the past weekend. Now the same thing has been done for Jony Ive and Craig Federighi, who spoke to Businessweek week together about their roles at Apple.

To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.

There are plenty of great quotes that make this interview worth a read for any Apple fan.

Is Craig Federighi The New Face Of Apple?

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Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.

At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.

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Bob Mansfield Staying At Apple, Craig Federighi And Dan Riccio Now Senior VPs

Bob Mansfield Staying At Apple, Craig Federighi And Dan Riccio Now Senior VPs

Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.

Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.

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7 tips for making your live demo not suck

Myles Weissleder Photo: Jim Merithew/Cult of Mac

Myles Weissleder of SF New Tech. Portrait: Jim Merithew/Cult of Mac

SAN FRANCISCO — Myles Weissleder has witnessed the good, the bad and the ugly when it comes to startup demos.

The former VP of public affairs at Meetup.com presides over SF New Tech, a showcase for disruptive hopefuls that he’s run for more than eight years. Over 750 companies including SkyBox, Twilio, Prezi, Flipboard and Twitter have come to his networking mixer to demo before a live audience in a trendy SOMA club.

In San Francisco’s competitive startup environment, you can demo your game-changing idea (or Pet Rock app) every night of the week, but SF New Tech is one of the longest-running and largest showcases. Wannapreneurs face a few hundred audience members — many of them from influential companies like Apple or venture capital firms like CMEA capital — where the mingling is fueled by drinks and tacos.

During a recent demo night, Cult of Mac sat down with the indefatigable Weissleder, who is as at home on the stage with a mic as he is hobnobbing at the bar, to get his top tips on how not to bomb when you take the stage with your great idea, hoping to find cash and connect with influencers.

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iPhones killed the celebrity autograph, says Taylor Swift

Photo: Wanelo

Photo: Wanelo

Has the iPhone done away with the good-old-fashioned celebrity autograph? The answer is a resounding “yes” according to pop singer and professional bitter-ex-girlfriend Taylor Swift. In a new op-ed for the Wall Street Journal, Swift writes that:

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Tim Cook looks to diversify board of directors as Apple’s focus widens

Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web

Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web

The spotlight on Tim Cook isn’t going away anytime soon, especially when Apple has yet to unveil any of the new “product categories” he promised would come this year.

In a new profile by The Wall Street Journal, Cook’s efforts to shape and mature Apple are detailed, including the fact that he is “actively seeking” new members for the company’s board of directors.

Cook has been consistently bringing in fresh blood to help him lead Apple, like former Burberry CEO Angela Ahrendts. It makes sense for him to also expand Apple’s board, were the current leadership is very engrained in the history of Apple under Jobs’ leadership.

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Tim Cook shows ‘Apple Pride’ at gay pride parade

Photo: Jackee Chang / Twitter

Photo: Jackee Chang / Twitter

Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as “Apple Pride”) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.

Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an “LGBT Gay Pride” station on iTunes Radio.

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Copy this please: 9 things Apple can teach Google about keynotes

Photo: Roberto Baldwin/The Next Web

Photo: Roberto Baldwin/The Next Web

Siri: “How long should a keynote last?”

As anyone who watched Wednesday’s nearly three-hour livestream of the Google I/O kickoff, the answer to that question should be 90 minutes or less.

As the event dragged on, the tone on Twitter went from restrained interest about Google’s somewhat underwhelming announcements to reports of sleeping reporters and jabs at the ponderous presentation’s length. “Apple just launched a keynote shortener,” tweeted Dave Pell.

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Head of Android says iOS is like a $100k Mercedes-Benz

Sundar

Tim Cook and Craig Federighi took a few swipes at Android during WWDC’s keynote, but now that Google is readying its hype machine for Google I/O tomorrow, Sundar Pichai, the head of Android, tossed a few jabs Apple’s way in an interview with Bloomberg this morning.

Pichai noted that all the data points to people adopting Android faster than any other operating system, but the dude’s so gosh darn nice, he couldn’t insult Apple without flattering them in the same breath.

Addressing Tim Cook’s comments that Android is a “toxic hell stew of vulnerabilities,” Pichai said it’s difficult to compare the two, because iOS is like the $100,000 Mercedes Benz of mobile platforms, and Android is like your cheap ass Honda Civic, taking over the world one delicious dessert fueled update at a time.

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