A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.
We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.
To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.
There are plenty of great quotes that make this interview worth a read for any Apple fan.
Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.
At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.
Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.
Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.
There are winners and losers at the epicenter of change.
The Worldwide Developers Conference brings new opportunities and new threats for indie developers. If you’re lucky, Apple introduces an API that could enhance your app. If you’re unlucky, Apple launches a new feature that renders your app obsolete.
One thing is certain: Whatever Apple announces at the annual conference will mean a lot more work for indie developers just to stay in the game. And since developers can’t charge for updates on the App Store, most of that work will go unrewarded.
I’ve finally been able to start processing Apple’s overly long WWDC that was packed with celebrity appearances, tons of great software, and Eddy Cue’s horrible shirt. All of my nerd friends are chatting about iOS 9 and OS X 10.11, which is kind of hard to do because Apple hasn’t added ‘El Capitan’ to its predictive keyboards yet.
Try texting your buddy about how stoked you are for the ‘El Capitan’ beta from Mac and it’s automatically corrected to El Capital, which actually might have been a better name for it now that it’s suggested.
With upgrades to iOS, OS X, Apple Pay and watchOS, Apple is ready to take its massively successful platforms to the next level.
Find out what’s in store for the Mac, iPhone, iPad and Apple Watch as Apple builds on previous greatness — plus get an earful of a new little project called Apple Music — as revealed today at Apple’s Worldwide Developers Conference.
Named after a giant granite cliff in Yosemite National Park, Apple’s latest version of OS X looks pretty good, with new ways to manage windows and better performance. Most importantly, it’s now easy to mute annoying audio in open browser windows!
Unveiled during the Monday morning keynote at Apple’s big WWDC programmers’ conference, Apple’s OS X version 10.11 is called “El Capitan.” It will be available to the public as a beta in July and a final release in the fall.
OS X El Capitan looks pretty nifty. It has several new window management features — including a split-screen mode — that make it productivity nirvana!
Here’s a recap of everything that was shown off Monday.
Forstall presenting at an Apple event back in the day.
Before Craig Federighi and Apple’s other software gurus unveil the future of iOS and OS X, let’s take a minute to appreciate Scott Forstall. If Scott hadn’t been kicked out of the company three years ago we would probably still be stuck with leather and felt interfaces.
Getting removed from Apple has paid off for Scott too. He’s helping Snapchat suck less, and last night, he won an award Tim Cook and Jony Ive will never be nominated for: The Tony award for Best Musical.
Forstall has been serving as a producer on the Broadway musical “Fun Home” the past year and last night the effort paid off big time, with ‘Fun Home’ sweeping up and taking home a whopping five awards, including best new musical, best book, best original score, best direction, and best leading actor.
Check out Scott with the rest of the team on scooping up an award: