A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.
We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.
To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.
There are plenty of great quotes that make this interview worth a read for any Apple fan.
Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.
At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.
Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.
Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.
The only handcuffs that presumably come with a free Apple Watch and iPhone 6 thrown in. Photo: H. Michael Karshis/Flickr CC
Apple will be holding on to its top executives until at least 2019, if the granting of new stock options by the Apple board has anything to do with it.
Angela Ahrendts, Eddy Cue, Phil Schiller, Craig Federighi, CFO Luca Maestri, VP of hardware engineering Daniel Riccio, lawyer Bruce Sewell and COO Jeffrey Williams all received stock grants potentially valued at a total of $27 million, based on the high closing price of AAPL stock Thursday.
Craig Federighi praises the Klingon Keyboard during last week’s iPad launch. Photo: Apple
Third-party keyboards like SwiftKey and Swype vastly improve touchscreen typing in iOS 8, but sometimes you need to go that extra mile to really express yourself. Sometimes you need to send text messages in Klingon, or get your point across visually with an animated GIF or an off-the-cuff doodle.
Craig Federighi, Apple’s senior vice president of software engineering, showcased a Klingon Keyboard during last week’s iPad media event, and that’s just one of the amusingly offbeat keyboards flooding the App Store in this new era of freedom.
Cult of Mac talked with the developers behind the Klingon Keyboard and other wacky alternatives for this guide to the weird world of third-party iOS keyboards. You’ll never type the same way again!
Craig Federighi has bragged about iOS 8’s adoption, even though it’s considerably slower than Apple’s used to.
iOS 8 has only been out a short amount of time, but Apple’s already keen that it takes over as the company’s go-to mobile OS.
In a new posting on its developer portal, Apple announced that starting February 1, 2015, all new iOS apps uploaded to the App Store must include 64-bit support, and be built using the iOS 8 SDK, included in Xcode 6 or later.
Tim Cook Chairman Honeycrisp took to the stage at yesterday’s Apple keynote. Photo: Apple
Tim Cook sure is picking up a lot of nicknames as of late. At the iPhone 6 keynote he was dubbed the “Zen Master of hardware and software” by U2’s Bono, and at yesterday’s iPad event he was given the codename “Chairman Honeycrisp” as part of the entertaining Stephen Colbert secrecy skit.
Taking the latter nickname as his inspiration, YouTube’s resident Apple songsmith Jonathan Mann (whose work we profiled earlier this week) put together his customary post-keynote song, highlighting the October 16 Apple media event.
The result may not quite hit the highs of Mann’s superb WWDC tribute (a song that is still stuck in my head months later), but it’s worth a watch for the repeating “Intergalactic Chancellor Chairman Honeycrisp” chorus alone.
Tim Cook bores the world with even more amazing Apple products. Yawn. Photo: Apple
Was Apple’s livestreamed iPad event really such a big yawn? Search Twitter for “#AppleEvent yawn” or “Apple boring” and you’ll see tweet after tweet bemoaning the boring nature of Thursday’s press conference. It got so tedious for some, there were dozens of photos of napping dogs.
“Most boring Apple event ever,” tweeted one. “Bring back the Chinese translation.”
Maybe some of those folks are being facetious, but there’s a grain of truth in the tweets: Nothing about Thursday’s event, except for maybe Stephen Colbert’s crackup comedy bit with Craig Federighi, was super-compelling on the surface. Many of the specs had been leaked (some even by Apple itself), and the rumor mill proved pretty accurate in the run-up to the presentation.
Still, this was no Phantom Menace. I mean really, what were people expecting? Jetpacks, aliens and electric cars?
This is Apple’s big dilemma right now: How do you top yourself when you make the best products in the world?
After announcing new iPads and Macs today, Apple has unleashed OS X Yosemite on the world as a free download in the Mac App Store. Yosemite is a major upgrade to OS X that’s been in developer and public beta for the past several months.
“OS X Yosemite is the most advanced version of OS X we’ve ever built, with a brand new design, amazing Continuity features and powerful versions of the apps you use every day,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “OS X Yosemite ushers in the future of computing, where your Apple devices all work together seamlessly and magically. It’s something only Apple can do, and it’s available today.”
Before you install Yosemite, make sure your Mac is supported.