Bono Miffed Apple Wouldn’t Let Him Design iPods

U2’s lead singer Bono recently revealed in an interview with a DJ in Toronto that his ego knows no bounds. The band’s quiet break-up with Apple in favor of first Palm and now RIM? Well, it’s all because Steve Jobs wouldn’t let him help out with the hardware and software design of the U2-branded iPod.

“[RIM] is going to give us what Apple wouldn’t — access to their labs and their people so we can do something really spectacular,” Bono told Alan Cross.

Hmm. While I’ve always been impressed with U2’s ability to design an experience, ala ZooTV and the PopMart Tour, I can’t say that I have any confidence that U2’s input could have in any way, shape, or form improved the iPod. I’ll trust Apple’s creatives more than U2’s…singer.

This collaboration has fail written all over it.

Globe and Mail via Electronista via Digg

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in iPhone, iPod |


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