Steve Jobs Debuts iCloud: “Mac’s Now Demoted To Another Device.” [WWDC 2011]

Steve Jobs has come back onstage to talk about iCloud.

I get to talk about iCloud. We’ve been working on this for some time. About 10 years ago, we had one of our most important insights. We thought the PC would be the hub for your digital life. Where you put your photos, your video, your music,” says Jobs.

“You were going to acquire it, and sync it to the Mac, and everything would work fine. And it did… but it’s broken down in the last few years.”

“Why? Because all your devices have photos, have video, have music. If I buy something on my phone, I have to sync it to get a song I bought. Then I have to sync that to other devices, and if I have photos, it’s the same thing… and keeping these devices in sync is driving us crazy!”

“We’ve got a solution for this problem. We’re going to demote the PC and the mac to just be a device. We’re going to move your hub, the center of your digital life, into the cloud.”

Wow. I had no idea they were going to phrase iCloud as an invalidation of the PC as a center of your computing life, but it makes sense, given where Apple’s business is going. Can’t wait to see the details.

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