Apple Scrambles To Ink Deals With Hollywood For iCloud Movie Streaming

Apple Scrambles To Ink Deals With Hollywood For iCloud Movie Streaming

When Steve Jobs unveils iCloud at next week’s WWDC, we know that all four major music labels will be onboard Apple’s streaming music service… but what about Hollywood?

Up until now, it looked as if iCloud would launch as a music-only affair without the proper deals inked with video content providers, but in a surprise development, it looks like Cupertino may be scrambling around Tinseltown trying to round up signatures after all.

According to Cnet, feature films and television shows could bery well be part of the iCloud launch next week.

In the past several weeks, Apple executives have stepped up their attempts to convince some of the major Hollywood film studios to issue licenses that would enable Apple to store its customers’ movies on the company’s servers, two sources close to the negotiations told CNET. Apple began discussing a cloud service with the studios over a year ago.

While that sounds encouraging, deals with content providers could prove even trickier than dealing with the music labels, and it’s not certain that a deal will or even can be reached by June 6th.

If Apple can get a deal signed, when iCloud debuts, you should be able to stream your legally purchased iTunes videos and television shows from the cloud to your iDevice. My guess, though, is that between meager data caps and Hollywood’s feet-dragging, iCloud will be an MP3-only affair at first. What do you think?

[via MacStories]

  • Brandon Dillon

    “My guess, though, is that between meager data caps and Hollywood’s feet-dragging, iCloud will be an MP3-only affair at first.”

    That pretty much sums it up, especially the data caps. There is so much potential here, that will be silenced by greed.

  • ADimensionOfMind

    This would be awesome, but given that Hollywood, even more so than the music industry, are usually so behind the curve when it comes to tech like the iCloud I can’t see it happening before next week.  The whole thing is sounding fantastic and I’d finally make full use of the 15GB mobile data package I have with my mifi box to really make the iPad a ‘magical’ device.  Best of luck to Steve and the team and roll on June 6th! : )

  • Aj Tk427

    Agreed, I’d burn through my 6GB plan pretty quickly streaming video content.  I have Netflix and barely ever use it over 3G, maybe it’ll be a wifi only?  Not sure where I sit with this rumor.  Guess we’ll see in a week.

  • Chuck

    Gee, if only Steve Jobs knew somebody who owned the largest stake in a movie studio…

    Oh wait, he IS somebody who owns the largest stake in Disney, which owns Pixar, and Marvel, and ABC Television, and the Muppets…

  • Hampus

    Meh…
    Get some deals to sell movies trough iTunes in more countries instead!!
    Still waiting over here in Sweden.
    I want to give the my money to be able to get movies and tv shows digitally but they just wont take it… and they are complain about piracy killing them…

  • cheesy11

    if they start streaming movies, hmm then i may be willing to pay for the icloud

  • cheesy11

    if they start streaming movies, hmm then i may be willing to pay for the icloud

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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